The Scoop on Facebook’s Free Service Aimed to Help Businesses Suffering From COVID-19

The Scoop on Facebook’s Free Service Aimed to Help Businesses Suffering From COVID-19

Posted on Wednesday, May 20th, 2020 at 2:51 pm    

[et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”1300px”][et_pb_row][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text _builder_version=”3.26.6″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″]

As states slowly begin to open, local businesses are still faced with many obstacles to overcome. After being closed due to shelter in place orders due to the COVID-19 pandemic, businesses are scrambling to get back into the good graces of shoppers with real questions at the back of their minds:
Will my customers come back? How do I sell my inventory when customers aren’t coming to my business?

How do I recover from this?

Needless to say, it can be a nerve-wracking time for any business owner worried about what the future has in store for them, and while not every business has the ability to open to full capacity and operation today, they now have a glimmer of hope in how to sell their product, and this very familiar hope is someplace where consumers spend a lot of their time: Facebook and Instagram.

Digital relief is on the way, courtesy of the biggest of the social media giants. Facebook is launching a new eCommerce service called Facebook Shops that will help turn local business profiles into digital storefronts. You will finally be able to get your products in front of consumers even if you haven’t had the chance to open your store yet, and today, we are going to tell you how.

Source: Plunge in Retail Sales as COVID-19 Spreads

But First, A Little Context to Facebook’s Decision

Facebook, along with the Small Business Roundtable, recently reported that a third of small businesses across the country have stopped operating altogether, signifying how the pandemic has been especially hard for small companies. The survey also reported that an additional 11 percent of those surveyed expressed that their business could go under within the next three months if the pandemic continues.

Despite this terrible news, the COVID-19 pandemic stay-at-home orders have resulted in record sales for eCommerce companies, prompting many companies to make the move to become digital entities. As more and more consumers shift to buy products and services online, it would be imperative that your company also follow suit if it hasn’t done so already.

Facebook understands this and believes that helping local small businesses remain relevant online will help them stay afloat. There are currently more than 160 million small businesses using the company’s apps, and if you’re not utilizing Facebook as a way to sell your products, you’re missing out on many potential sales.

Introducing Facebook Shops

The Facebook Shops tool is designed to help small businesses set up shop on the site and sell products across their apps, even Instagram. On Facebook, if a customer visits your shop, they will be able to see your business story, your featured products, and buy those products in their apps.

Facebook Shops will team up with big-name eCommerce entities like Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics, with the objective to turn the new platform into a top-tier shopping destination that provides a welcomed relief to business owners that suffer from the concerns that current small businesses are now facing during the pandemic: low sales and few customers.

Facebook founder Mark Zuckerberg said in a post that they decided to do this as a means to help small businesses stay relevant amidst so much turmoil because of the COVID-19 pandemic.

 “As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs,” Zuckerberg said. “I’ve been personally working with our teams on Facebook Shops every day for the last couple of months so we could accelerate launching it to small businesses who could use tools like this now.”

With Facebook and Instagram expanding their eCommerce services, this platform will be a godsend to small businesses that are aiming to rebuild as the pandemic continues to shape the way we live our lives. By opting in to this free service, even if stores or restaurants have yet to open up completely, customers will still be able to order products online where they can later be shipped, and many small businesses that have never moved their product online will have easy access to do so for the first time.

So just how exactly does it work?

Facebook Shops will have an organic theme built for speed, utilizing an available network of tools that manage the customers’ shopping experience from beginning to end while empowering business owners to decide what level of integration they choose.

“On top of that, we’re building a bunch of features across our apps to help people discover things from small businesses that they might want to buy,” Zuckerberg stated. “We’re building a dedicated shopping tab on Instagram and a destination inside Explore where you can find and buy products you might be interested in. Soon, we’ll also be launching new live shopping features across Facebook and Instagram, which will allow you to shop on live in real-time.”

Looking Into the Future  

While Facebook Shops will use artificial intelligence to improve consumers’ experience, eventually augmented reality technology will enhance how users will shop on the platform. In addition, Facebook will automatically identify and tag products in feeds so people can easily click through to purchase when they find things they like.

“Small businesses will also be able to personalize their storefronts to first show products that are most relevant to you and use augmented reality to let you virtually try on things like sunglasses, lipstick or makeup to see how they might look on you before buying, or what furniture might look like in your room,” Zuckerberg said in his post.

Couple this daring move with Google offering free product listings in search results as a digital commerce lifeline for both merchants and consumers and you’ve got something that shows a trend in how big tech companies will be stepping up to help small businesses stay relevant. Now, two of the biggest and most recognizable brands in the world are connecting your website and products online to help you reach consumers.

What does this all mean? In the big picture, both Facebook and Google are realizing that more customers will continue to not only spend more time online but also do more shopping there as well. 

If harnessed correctly, your small business will have effective tools to help you serve your customers moving forward while attracting new customers as well. If you haven’t done so already, you can start building your online presence across Facebook and Instagram and use their Messenger and WhatsApp tools to communicate with your customers regarding specific business changes due to the pandemic or any particular sales that may be available.

Using Google in conjunction will only enhance what you’re doing on the Facebook end. You’ll now have the ability to reach new customers through ads on social media and best of all, set up an online store experience even if your physical storefront is still closed. These tools are currently open for business and will help you position your company as more and more customers get used to the notion of shopping online.

This graph created by SEMrush details several retailers’ traffic spikes during the early months of the COVID-19 outbreak. Source: semrush.com

Opting Into the Service

Facebook Shops can be accessed on the business side of your Facebook and Instagram profiles. Signing up for the service is simple and quick, and it allows you to capture the essence of your brand, down to the color optimization, cover image, and what products you want to feature.

What is important, however, is that you have a Facebook and/or Instagram account for your business in place, as customers can access your shop via your business page or profile. Customers can also find you via your Facebook Stories and any ads that you may be running as well.

Once your page is all optimized as you see fit, customers can peruse through your entire selection, choose what they want to purchase or save it for later, and order it straight from the Facebook or Instagram Shops page–if your business has enabled checkout in the United States–or be routed to your website to make a purchase there.

If your customer has a certain question regarding one of your wares, they can use Facebook Shops to reach you via WhatsApp, Messenger, or Instagram Direct for support. Later on, a customer can use these services to make a purchase directly from you.

Make the Most Out of These Uncertain Times

Nothing is more important nowadays than helping out your fellow neighbor, and at Cobalt Digital Marketing, all we want is to just pay it forward to a community that has helped us become the marketing agency that we are today.

When times are hard, good deeds don’t go by unnoticed, and the fact that these tech giants are using their power and resources to help give small businesses a chance at surviving through these unprecedented times is something that we are grateful for.

However, staying up to date with SEO and Google ranking can be a full-time job on its own, so aligning yourself with a digital marketing company that has proven knowledge in converting leads into sales could help take this burden off of your shoulders.

The Cobalt Formulaᵀᴹ can help maximize your business’ online presence via Facebook, Instagram, Google’s SERP, and Google My Business.

 

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Get Your FREE Quote Today” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ hover_enabled=”0″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_module=”12115″ button_text_shadow_horizontal_length=”button_text_shadow_style,%91object Object%93″ button_text_shadow_vertical_length=”button_text_shadow_style,%91object Object%93″ button_text_shadow_blur_strength=”button_text_shadow_style,%91object Object%93″ /][et_pb_text _builder_version=”3.26.6″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″]

 

 

Source: cnbc.com, Semrush.com

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]


The Future is Now in Digital Marketing: Social Media & Content Trends for 2020

Posted on Wednesday, February 5th, 2020 at 12:57 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”||0px|||”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Digital marketing is an ever-changing set of guidelines, best practices, and strategies for reaching your customers — and potential customers — through their preferred channels. If your digital marketing approach is not evolving in 2020 along with the latest technology, then you will quickly be overtaken by competitors who know how to adapt to the digital “rules of the game.”

Our Cobalt team likes to think of ourselves as digital chemists, producing and fine-tuning the right mix of chemical reactions to get the results you need at that moment, whether leads, reads, clicks, or likes — this is what we call The Cobalt Formula™.

One of the most important areas of digital marketing to pay attention to is when Google changes its search engine algorithm and other products. Last month, we wrote about how an update to Google Ads now gives users specific insight into recent changes in their digital performance, such as the most likely reasons for impressions, clicks, and cost changes. This allows users to focus more on executing campaigns and reflects the growing importance of having usable data and intelligence that makes it easier and quicker to adapt your digital strategy, in real-time.

But Google is just one piece of the larger digital puzzle and all the other tech giants — from Instagram to WhatsApp and TikTok — are forging new social media and content trends for 2020 and beyond. 

Here are a few of the big changes to keep on your radar.

Changing the Way Content is Ranked

Instagram is testing the idea of making “likes” private rather than public. The company has said that this would be a “fundamental change” to their product and that’s why it’s only being tested for now. The purpose of this change would be to shift the emphasis on how content is ranked and measured; rather than amassing thousands or millions of likes, the focus would be on content quality and relevance.

Although it’s a small change, it points to bigger changes in the evolution of social media. People simply have too many social media channels and connections to follow regularly, and companies like Instagram need to make sure their daily feed is delivering the most relevant content from the user’s network. A funny video may have millions of likes, but there may be another piece of content that is more relevant to that user, at that moment, even though it has fewer likes.

The important takeaway here is that social media content has to become more relevant and easier to consume. It is a privilege to have access to someone’s social media feed, and more brands will be focusing on the quality of content over going viral or amassing likes from people who may not be their core audience.

Using Social Media for True Digital Commerce

One of the knocks against social media sites like Twitter has been its inability to translate content into commerce. But this is changing as content creators are becoming more conscious of how their content can be used to get people shopping right from their social media feed. 

The old days of stock photos are giving way to branded photos and videos where actors are wearing the products they are trying to sell. Facebook and other sites are making it easier to pin these products with links to an online store. In other words, users can see it, click on a link, and buy it within a few moments of seeing the product.

Besides the direct sales benefits of this change, it also makes it easier for marketers to sell their social media strategies and budgets to C-level executives, who may be wary about spending money on something without a clear return on investment. 

Social media is now part of the fabric of how we share all our activities — personal, social, and commercial — and if you aren’t thinking about how to monetize your social media posts, then you are going to miss out on significant revenue in 2020.

The Rise of Video Content in the 2020s

Just as the text-based chat rooms and discussion forums of the early Internet gave way to photo-driven social media, we are now seeing a rapid transition from text/photos to video, even on sites such as LinkedIn. By 2022, online videos will make up more than 82% of all consumer Internet traffic — an astounding 15 times higher than in 2017.

This is being driven by the growth of smartphone cameras, video-based apps such as Snapchat and TikTok, and the application of next-gen technologies such as augmented and virtual reality (AR/VR). 

But it’s also about being more personal and authentic on social media. In a world where people are Skyping into work and video conferencing with family and friends, nobody wants to sit down and read a long string of posts on Facebook anymore. Both B2C and B2B brands are using video to be more personal and intimate with their content, and integrating more video from their fans and customers (UGC or user-generated content).

It’s no longer just about having a social media content plan with a certain number of posts a month, it’s about having a real conversation and being more spontaneous with different kinds of content. That might even mean fewer posts but better quality with each post.

The Evolution of Messaging Apps as Social Media

Finally, messaging apps are not only growing in popularity, but they are becoming social media channels in their own right. This was pioneered by China’s WeChat and Tencent which combined text messaging with in-app services such as bill payment and virtually anything else. The dominant messaging apps in the U.S. such as WhatsApp and Facebook Messenger are evolving in a similar way.

The “dark social” dilemma — where users share links or others engage in other activity privately in a messaging app — is going away and brands will have to approach messaging apps as true social media channels, where they can track and measure results, and even provide customer service.

Twenty-twenty is the start of a new decade, and social media is no longer the “younger brother” of digital marketing. In a way, social media is now synonymous with digital marketing and the very idea of “content” is evolving in new and unexpected ways.

Is your brand prepared to adapt to the changing technology and get the most effective results from your digital marketing strategies? Let Cobalt Digital Marketing help you craft a social media and content strategy that delivers results and helps turn clicks into leads, sales, and revenue.

Don’t let 2020 pass you by with minimal revenue growth and less-than-mediocre search engine results.

Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Contact Cobalt Digital Marketing Now” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]


Make Your Event Bigger and Better: Promote with Cobalt Digital Marketing

Posted on Wednesday, October 10th, 2018 at 5:39 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]


Digital marketing has quickly become one of the most effective methods of drawing attention to your trade show, conference, or event. When done correctly, you can increase your attendance rate, expand your reach, build community, manage ticket sales, and essentially make your event bigger and better.

But, truth be told, it’s a little easier said than done. There’s plenty of strategizing that must take place in order to properly promote your event. Naturally, you’ll want a dedicated team of marketing professionals to handle this undertaking, especially if you don’t have the experience of doing so yourself.

That’s where the experts at Cobalt Digital Marketing come in. We’ve helped numerous companies and organizations promote and market their event to the fullest extent possible – and we can do the same for you.

In fact, we recently wrapped up one of our biggest successes; the McAllen Chamber of Commerce chose Cobalt Digital Marketing as the digital marketing agency to promote their 2018 Business Expo.

 

About the McAllen Business Expo

The McAllen Business Expo is the region’s premier business event, bringing together hundreds of businesses and entrepreneurs, and thousands of attendees. The goal of the Business Expo is to provide outstanding networking opportunities, learning experiences, and professional business seminars, all while furnishing the perfect setting for the showcasing, advertising, and selling of products and services.

As the leading business expo in the Rio Grande Valley, our team at Cobalt Digital Marketing understood that the promotion for this event had to be bigger and better than any year prior – and that’s exactly what we focused on.

Using a number of initiatives including social media marketing, digital ads, video content marketing, and various other channels, we were able to:

  • Help generate nearly $1,750 in online sales!
  • Update the McAllen Chamber website to include e-commerce capability so that sponsors and exhibitors could register and pay online.
  • Obtain support from expo sponsors to create videos that promoted the event.
  • Sell out all booths 3 entire weeks before the event.
  • Bring together 152 businesses.
  • Reach more than 10,000 people through Facebook Event.
  • Increase McAllen Chamber website traffic by 40% over the same period last year.
  • Increase website traffic by 20% over the previous period (June/July).
  • Reach 100,000 people with display ads.
  • Help to draw in thousands of attendees.

Amazingly, we were able to accomplish these results within an 8-week period by successfully employing the Cobalt Formula™.

You can watch the Chamber’s wrap up video here.

 

Promoting with the Cobalt Formula™

Our objectives for the 2018 McAllen Business Expo was to obtain sponsors, increase attendance, improve event visibility, and secure exhibitors. Through a multi-faceted approach utilizing website marketing, social media marketing, digital ads, and content marketing, we were able to reach our goals.

Tactics

1. Website – As previously mentioned, we updated the Chamber’s website to include capabilities that allowed sponsors to register and pay directly online without the need to sign-up in person. Naturally, this streamlined the process for exhibitors and sponsors, allowing them to focus on their own priorities without having to take time out of their busy schedules to make a trip down to the chamber; for business owners and entrepreneurs, time is of the essence.

2. Facebook – Our social media catalysts developed a Facebook Event page to reach nearly 10,000 individuals through engaging posts, videos, and ads. Additionally, we were able to complement our own efforts by increasing traffic to the McAllen Chamber of Commerce’s own Facebook page, and increased their likes by nearly 200 people. This two-front approach helped us to reach even more people than originally anticipated and gave the McAllen Chamber of Commerce a vital boost that should help them in their promotion of next year’s event.

3. Instagram – The value of social media cannot be overstated and our social media team had the creative idea to not only leverage Instagram but also develop a real-life Instagram frame with tie-in hashtags to generate interest and buzz around the event. During the period of September 6th through the 12th, we reached 858 unique accounts and an astounding 5378 impressions.

4. Display ads – We took advantage of Facebook ads to strategically target and promote to our audience. We reached over 100,000 people with an economical cost-per-click of only $0.29.

5. On-going promotion – Our entire social media team attended the event to continue engaging our audience. We went from booth to booth and attendee to attendee, capturing live video, photos, and boomerangs that have since been used to develop quality content on Instagram and Facebook even after the event ended, drawing further attention to the expo and the McAllen Chamber. We also created a number of articles to continue showcasing all the wonderful happenings of the 2018 McAllen Business Expo.

We understood that our responsibility to this project was not going to stop once the event had taken place. We were dedicated to ensuring that we saw the promotion of the event all the way through and that’s why we have continued to promote content to already begin preparing for next year’s event. A year really does fly by and we want to make sure that our reach is even bigger in 2019.

 

[/et_pb_text][et_pb_text _builder_version=”3.26.6″ custom_padding=”||0px|||” locked=”off”]

Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Contact Cobalt Digital Marketing Now” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” custom_padding=”0px|||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]


Facebook’s New Video Creation Tools Are Just in Time for the Holiday Season

Posted on Thursday, September 6th, 2018 at 7:45 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||”]

At Cobalt Digital Marketing, there are three things that we wholeheartedly believe:

  1. SEO is ever-changing and businesses need to change their digital marketing strategies as needed to succeed.
  2. Creating video ads for social media marketing isn’t easy.
  3. The ending of Inception wasn’t a dream.

While we’re still debating Inception, Facebook is challenging our second belief with their new video creation tools that rolled out recently. These interesting new tools are geared towards making mobile-first video ads a more streamlined process.

The Skinny On Facebook’s New Video Creation Tools

Facebook had been teasing for a while that they had plans to roll out some new video creation tools. Those tools made their debut to eager advertisers this July. What could possibly encourage Facebook to provide such helpful tools, despite all the recent changes the company has implemented?

We’ll give you a hint: it’s two words and 11 letters.

Mobile-first!

Over the past few years—and especially throughout 2018—recommendations from all the heavy hitters in the SEO industry are hammering this one point home: Optimize your website and digital marketing plan for mobile devices!

It comes as no surprise that mobile shopping and searches are quickly becoming popular, and many experts agree that if you aren’t optimizing your digital marketing plan to cater to these new types of visitors, you’re essentially throwing a lot of money away.

These new tools have, thankfully, been rolled out right before the holiday shopping season which starts…now. Nearly 50% of consumers are going to start their holiday shopping before October even kicks in and these tools can be used to capture the market’s attention, especially those on mobile.

Get visual. Inspire. Get customers to your e-commerce site or brick-and-mortar shop.

So What Kind of Tools Are We Talking About Here?

Here is what you can expect when working with these new tools:

The Video Creation Kit

This kit helps advertisers create mobile-optimized video ads with existing images and text. This grants the advertiser the ability to create these videos framed at a 1:1 for feeds and 9:16 for stories published on Facebook and Instagram.

This kit also includes four different types of templates under its Publishing Tools that can found in a business or brand’s Facebook Page. They can be used to:

  • Promote and/or sell a product—or multiple products—during an allotted 6 seconds.
  • Feature product benefits during an allotted 15 seconds.
  • Encourage product discovery during an allotted 15 seconds.

The Video Cropping Tool

As the name would suggest, this tool helps advertisers crop videos to align with Facebook’s recommended aspect ratios such as:

  • 1:1 and 4:5 for feed
  • 16:9 for in-stream
  • 9:16 for stories

The Animate Option

This option helps advertisers create a video from a still image automatically. This option shines when making a static, or unchanging, ad or company logos. The animate option is accessible in the same location where you would normally boost your posts. Advertisers can use the automated version or customize another one if they would like.

What Kind of Impact Will These Tools Have?

According to a blog post published by Facebook, it was found that “mobile-first creative has a 27 percent higher likelihood of driving brand lift and 23 percent higher likelihood of driving message association compared to video ads that are not optimized for mobile.”

To add a little context to the above statement, according to Google, brand lift is a “measurement of the direct impact your YouTube ads are having on perceptions and behaviors throughout the consumer journey.” While we are talking about Facebook and not YouTube here, the notion is still the same.

Brand lift gives you better insight into how your video ad content is impacting meaningful metrics—like watch time, views, likes, shares, and comments—and other key areas like brand awareness, brand interest, purchase intent, and favorability to name a few. With these metrics provided in near-real time, making adjustments to improve your video ad is made easier.

In short, Facebook’s new video creation tools can help you become more recognizable to potential customers that use mobile devices while giving you insight on what works and what doesn’t in near-real time.

With these new tools at our disposal, your expert digital marketing catalysts at Cobalt Digital Marketing can help you make this holiday season one for the books.

There is no doubt that these new tools can help you initiate a better social media campaign through Facebook, but advertising on social media isn’t a “set it and forget it” kind of practice. You need to be able to keep up with industry news and changes, and you need to be able to adapt. What works one day may not work the next, and that can be overwhelming to keep up with, especially when you are running your own business.

Luckily, our job is to ensure that your business’ earning potential is maximized through the power of digital marketing. And no one does that better than the catalysts at Cobalt Digital Marketing.

 

[/et_pb_text][et_pb_text _builder_version=”3.26.6″ custom_padding=”||0px|||” locked=”off”]

Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Contact Cobalt Digital Marketing Now” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” custom_padding=”0px|||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]


Facebook Is Making Changes, But Reddit Is Stepping In to Help Marketers

Posted on Monday, July 23rd, 2018 at 7:24 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Facebook giveth and Facebook taketh away.

Facebook is attempting to steer their Timeline feature back to focus on family and friends; the cornerstone of what first made Facebook so popular. That means that companies that have been advertising on the platform for years may now start feeling the heat – and we don’t mean in a Texas summer kind of way.

Of course, your expert catalysts at Cobalt Digital Marketing are preparing for the change and have a few ideas on how to cover lost ground.

What’s Up With Facebook?

Mark Zuckerberg posted an announcement a few months back on the changes they were intending to make…and the reviews were mixed.

Essentially, the social media giant is looking to eventually decrease the visibility that businesses, brands, and media have on our timelines. This is great news for users interested in their personal relationships but a bit of bad news for those of us marketing on Facebook looking to introduce interesting products and services to potential clients.

In essence, it’s going to make marketing on Facebook a little harder than it already is.

Of course, you’ve got to think on your feet to survive this digital Darwinism age. Lucky for us, there may just be another way.

[bctt tweet=”92% of #Reddit users made an #online #purchase within the last 6 months #CobaltDigitalMarketing” username=””]

Enter Reddit: The Front Page of the Internet

Reddit is expected to pick up where Facebook is leaving off. Almost a year ago, Reddit decided to give their desktop website a much-needed facelift, something Reddit hadn’t done since its conception 10 years ago.

The focus was to make the site more navigable for new and veteran visitors alike. This advantage, however, is making it easier for businesses to reach out and engage with their customers. How?

Through Reddit Profile Pages. Recently, Reddit changed up how businesses can create content without committing the cardinal sin of spamming the Reddit community with sales or offers.

With Profile Pages, businesses now have the opportunity to create a brand page where they can post their own content to, grow a following, and achieve goals similar to what could be done on Facebook.

At the same time, people who follow you have the ability to view your profile, the content you post, and the comments you’ve posted to other theme-based categories, a.k.a. subreddits. The good thing is, your content—if it gets popular enough through upvoting—can make it to the coveted front page of Reddit, the perfect place to get plenty of brand exposure.

This is a less intrusive way to get your brand out there, helping you build up a community that is interested in your product. A good example to emulate when it comes to building a profile would be with Nintendo’s Reddit Profile Page.

How to Safely Gain Exposure

Upvoting is important to you gaining more exposure, and in order to earn them, you have to provide top-quality content that abides by the rules of Reddit and its subreddits while meeting the community’s expectations. One of the best ways that marketing agencies do this is through the subreddit “Ask Me Anything,” also known as an “AMA”.

In an AMA, you are opening yourself to any kind of question that can come from pretty much anybody. Within an AMA, don’t be surprised that someone digs really deep to ask you a question in an effort to stump your brand. Honesty and accountability are the best plan of action when it comes to AMAs. The last thing you would want to have happen would be like the Woody Harrelson/“Rampart” incident.

The hard lesson Harrelson probably learned that day was that valuable content and plenty of time to answer users’ questions go a long way in Reddit. In fact, it has turned many a user into the “go-to” person when a certain topic comes up.

User Unidan was pretty much a household name when it came to anything biology, and he would pop up in random biology threads from time to time to answer any inquiries. He was known as the “excited biologist,” as he enthusiastically answered these questions with illuminating answers. That is, until it was discovered that he was gaming the upvoting system and was quickly, and permanently, exiled from the Reddit limelight.

In Reddit, once you have broken the community’s trust, you’re pretty much done. If you do decide to host an AMA, do an AMAA instead (Ask Me Almost Anything). There, you have a little more leeway to avoid answering questions that may seem personal or off the marketing course that you would like to take. Granted, you may have a smaller audience with an AMAA, however.

[bctt tweet=”The US provides 62% of #Reddit traffic. #CobaltDigitalMarketing” username=””]

The Benefits of Using Reddit

The majority of users — over 78 percent — have a college education and many of them are privy to pushing through marketing rhetoric. That’s why in order to truly succeed with Reddit, you have to become a Reddit user, not just a brand on a social media website.

That means engaging with the community as you would with other human beings outside of your business—of course, with proper decorum, enthusiasm, and professionalism.

Over the years, Reddit seems to be more accommodating to businesses as:

  • They have relaxed their 10 percent rule. – This rule would only allow self-promotion from your own website to about 10 percent of your posts. It has since been relaxed, allowing for a little more website showcasing, so long as quality is the main focus.
  • Submission time has been reduced. – When you submit a post on Reddit, it is sent to a moderator that okays it for public view. Now, around 90 percent of content that is posted is streamlined through without moderator intervention, unless you break Reddit trust and a moderator has to remove your post.
  • Brands are more acceptable now. – Brands are encouraged to have meaningful dialogue and interactions with Redditors. Remember, Reddit isn’t against marketing, so long as you don’t break their trust. Be informative, be enthusiastic, and be professional.
  • The new peer to peer chat gives you more interaction with your customers. – Reddit is now more interested in creating a social aspect and functionality to help foster direct engagements – something marketers should love.
  • The new profile pages give brands the flexibility needed. The profile pages won’t change a user’s interaction with the website. Profile pages allow businesses to create their own content under their own rules, not under some obscure subreddit rules.

In essence, Reddit is making a change to help brands fill the social media marketing void that other platforms are either missing—or ditching—while not making much of an impact to the everyday user’s experience.

That’s a win-win for everyone.

Let Cobalt Digital Marketing help you stay up-to-date on all the latest changes in the digital marketing world.

Let’s face it. The other social media giants are beginning to lose a lot of traffic, but Reddit is growing and has been for over 10 years. And in order for your business to survive the ever-changing world of digital marketing, you’re gonna need a digital marketing agency that can roll with the punches.

You need a digital marketing agency that relentlessly researches digital marketing trends so that your website will reap the benefits. You need Cobalt Digital Marketing.

 

[/et_pb_text][et_pb_text _builder_version=”3.26.6″ custom_padding=”||0px|||” locked=”off”]

Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Contact Cobalt Digital Marketing Now” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” custom_padding=”0px|||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]


Hasta Luego Facebook’s Partner Categories Feature!

Posted on Friday, April 20th, 2018 at 4:36 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

A lot of changes have been happening over at the ol’ Facebook HQ because of recent scandals and regulations.

One of those developments recently announced is that Facebook will be ending a feature called Partner Categories in order to effectively remove third-party targeting data.

All this is being done in an effort to win back its users’ trust.

What exactly is this changing?

In short, advertisers could previously request access to “private audiences” from vendors like Oracle Data Cloud (Datalogix), Epsilon, Experian, and Acxiom through Facebook. Now, however, Facebook will be permanently removing public and private third-party targeting capabilities.

Keep in mind, however, that this change doesn’t affect the use of Facebook’s or brands’ own user data.

Why is Facebook making this change?

As you already know, Facebook is taking some heat from the Cambridge Analytica scandal, and a couple of weeks back, the company announced that some new limits were going to be placed in apps that can access user data.

As you may also be aware of, the second reason why Facebook will be implementing this change is because of the General Data Protection Regulation that is set to take effect on May 25, 2018, in the European Union.

The broad regulation is an effort to give control of the people’s data back to the people while requiring companies to ask explicitly for permission to collect and share that data.

“How’s that going to affect us here in the US?”

Well, American companies that also process data from EU citizens will have to comply to the regulation, regardless if the individual lives within the US or not. Companies that violate this regulation can look to paying a fine of up to 4 percent of their global revenue.

This decision is kind of a big deal, even outside of the EU, and it will certainly change the way digital marketers are able to use third-party data. Multinational companies will have to decide to either set processes and procedures to meet compliance with the regulation, block EU users altogether—something that is unlikely to happen—or pay a staggering fine.

[bctt tweet=”About ½ of Facebook’s 1200 targeting criteria come from third-party data sources. ” username=””]

What does this mean for digital marketers?

As per Facebook, the company believes that their own user data or brands’ own user data should be sufficient and strong enough that advertisers will stick around.

For many, it’s a no-brainer that Facebook would react this way, especially because of the Cambridge Analytica scandal. Many marketers are optimistic, if not cautious. Advertisers that don’t have much data on their users, however, may be the most impacted.

Other categories that are likely to be affected would be entertainment marketers—think Netflix—as they usually utilize third-party data to market new promotions.

All in all, clients may now make the most out of their first-party data or build more resources to gather it.

How can you prepare?

If you relied heavily on Facebook’s third-party data, there is still hope. Consider these three areas when developing your next plan of action.

  1. Get that first-party data. Custom audiences are not affected by this change, so you can still upload your own customer data into Facebook to use in ad campaigns. Consider using anything from your Customer Relationship Management system, loyalty programs, your website, or mobile apps. In a pinch, if you don’t have enough first-party data, you can use Facebook’s audience selection tools to target the right people to purchase your products by using the basics: age, location, and interests.
  2. Construct Lookalike Audiences that match your best customers. If you happen to collect all data about your customers, Lookalike modeling can be a godsend. It uses trends that it finds in your customer data to identify like-minded audience segments. Doing this means you can reach new customers that have the same buying trends as your established customers.
  3. Build targeting groups based on the products or web pages people are visiting on your website. Think outside of the box and harness data from viewed products, abandoned carts, and/or wishlists of potential clients. You can then use this data to create personalized ads that will be more relevant to your targeted demographic.

Facebook’s Partner Categories may be leaving but all is not lost. It may take a little bit of thinking outside of the box but that’s something we here at Cobalt Digital Marketing do best.

 

[/et_pb_text][et_pb_text _builder_version=”3.26.6″ custom_padding=”||0px|||” locked=”off”]

Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Contact Cobalt Digital Marketing Now” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” custom_padding=”0px|||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]


Four Powerful Facebook Features That Will Bring All the Customers to the Yard

Posted on Wednesday, April 11th, 2018 at 4:21 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]So you want to expand your business’ visibility? Well, it can be a little difficult if you don’t know where to begin. Luckily, you have us, your friendly neighborhood digital marketing team. We’re ready to show you the ropes on how to succeed where others failed because they don’t get the guidance they needed.

One of our areas of expertise is Facebook ads and marketing. The way that Facebook targets potential customers for registered businesses is rather brilliant but still packaged in an easy to use interface. Check it out!

How does Facebook work?

Facebook is a large platform, catering to 2.13 billion active users per month. These astronomical numbers mean that there is plenty of opportunities for businesses to reach new demographics. But in order to get some of this action, you need to do a little Facebook marketing homework.

[bctt tweet=”#Facebook has 2.13 billion monthly active users as of December 31, 2017 #Facts #DigitalMarketing” username=””]

Facebook includes an amalgam of many helpful tools that can get you to much greener business pastures. In essence, they use what you know about your customers to find more customers. Things like demographics, interests, or even buying behaviors can clue Facebook into the kind of customers that you attract. Utilizing their tools, you can search their user base for more people that fit the same criteria.

Cool, isn’t it?

That is a very simplistic explanation for a very complex process, but in general, there are four options that you can choose from Facebook’s audience selection tools to target the right people for your business.

1. Facebook Audience Insights

This feature provides insight into your target audience. Using this tool, you’ll be able to gather a plethora of attributes and information about your customers like interests, behaviors, relationship statuses, and more – the whole nine yards indeed.

While it may seem a little “Big Brotherish,” Audience Insights was created with privacy in mind. All of this information was collected by people that already had expressed interest in a product or service on Facebook or through trusted third-party partners.

In short, Facebook only knows groups of people that like a product or service, not the individual within that group. That means that while marketers can see insights, individual anonymity remains intact.

2. Core Audience

This feature gets down to the nitty-gritty of who your customers are by allowing you to select and specify them based on certain characteristics like age and/or location. For instance, if you are a produce vendor selling locally, you can market your product on Facebook by specifying your location to market, making you visible to more locals.

With Core Audience, you get to specify:

  • Demographic – Where you can find people that match a certain trait that you specify like age, gender, language, education, job title, and even relationship status.
  • Location – Here you can reach people that are within a certain proximity to your business. You can even create a radius around your store, helping to create more walk-ins.
  • Interests – You can search for customers based on what they’re in to, including hobbies, the type of entertainment that they prefer, Facebook likes, apps they use, and more.
  • Behaviors – You can even search for customers that have certain buying behaviors, device activities, events they like, personal anniversaries, or other activities.

With a little software savvy, taking advantage of these key features can bump up your bottom line significantly.

3. Custom Audiences

Custom Audiences can be constructed from information that you already have regarding your customers. By simply uploading your contact list, you can unlock a powerful capability. The custom audiences feature can help you pinpoint existing contacts that have shown interest in your business on Facebook.

By targeting people that you are already familiar with and connected to on Facebook, you are strengthening your relationship with them. As an added benefit, they can leave a positive review of your services – and believe us – that’s a good thing. But even a less than pleasant review can be used as a learning tool for how you can improve your customer service or product.

Ultimately, fostering these relationships can drive up sales, and that is ALWAYS a good thing! In order to maximize the effectiveness of this feature, you should refer to:

  • Loyal Customers: Reach out to — or friend — your current consumer base and potential prospects from your contact list on Facebook by drawing information like a phone number or email from your customer relationship management (CRM) systems to find them and close a sale.
  • Site Visitors: In short, people who visit your website are potential customers, and using Facebook Pixel—a small piece of code easily installed on your website—can aid you in creating a Custom Audience of people that have visited your website. You can then use the traffic data to show ads to previous visitors who had shown an interest in your service/product(s) before.
  • Mobile Users: Facebook SDK—another bit of code that you can easily install on your app—helps you create a Custom Audience from people that use your app, where you can encourage them to return to a product or service that they expressed an interest in purchasing.

These neat features give you that edge you need to follow up and close that sale, putting more money into your pocket.

[bctt tweet=”#Facebook features like Custom Audiences can be helpful to close those #sales. #CobaltDigitalMarketing ” username=””]

4. Lookalike Audiences

While it won’t help you find a clone of your ex, Lookalike Audience can help you find people on Facebook who share the same traits as your customers or contacts. This powerful feature uses the data and insights that you have collected from your marketing on Facebook to increase your chances of reaching others that may be interested in your business.

The neat thing about Lookalike Audience is you can use an already built customer audience to build a lookalike audience; all of the information that you’ve gathered in your CRM systems, traffic data from your websites, contact lists – you name it.

Social media can be complex, but it remains one the essential tools for any business in today’s tech-driven world. Get the digital marketing expertise of Cobalt Digital Marketing to help you step up your game!

Cobalt Digital Marketing has been helping businesses conquer online and in-store sales and we won’t stop until you have reaped the benefits of our hard work.

Let’s work together to create the perfect Cobalt Formula™ for your business. The return you will get back will be well worth it.
[/et_pb_text][et_pb_text _builder_version=”3.26.6″ custom_padding=”||0px|||” locked=”off”]

Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Contact Cobalt Digital Marketing Now” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” custom_padding=”0px|||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]


Get A Hold of Your Online Rep…Before They Do

Posted on Monday, August 21st, 2017 at 11:48 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

We’re looking at you politicians.

You’ve probably heard some horrendous online stories.

Viral celebs spouting nonsense and becoming YouTube famous. Crazed individuals having very public meltdowns on live streaming.

How about the Facebook weekend escapade that’s a little too personal. Photos of outlandish behavior after a few margaritas too many.

Yup…that’s a pink slip on Monday.

And then, of course, there are websites of prominent political and cultural figures that just aren’t what you expected.

Whether you like it or not, your reputation is on-the-line (and online) anytime you decide to post to your social media accounts. And if you’re really unlucky (see link above), then somebody else is deciding your online rep for you.

Yes. The Internet is huge and it’s basically impossible to protect yourself at every corner of the virtual world.

But that doesn’t mean you should let everything slide. Especially when you have a solid reputation to uphold (we’re still looking at you politicians).

Whether you’re on the hunt for a new job, a well-respected business owner, or on the campaign trail, you need to have a grasp on your online reputation – especially as you climb up the ladder.

If you weren’t aware of this, Cobalt Digital Marketing is here to provide you some vital insights.

This Is the Reality…

Source: https://www.journalism.org/2016/02/04/the-2016-presidential-campaign-a-news-event-thats-hard-to-miss/pj_2016-02-04_election-news_0-02/

Suffice to say that news websites, apps, and social media are a mainstay resource for learning about politicians and their platforms. And while stats point towards a relatively younger demographic using the Internet as a research tool, it should go without saying that as we go forward, these numbers are going to increase.

As for local news – which would entail local political news – a 2012 Pew Research Center survey found that residents of urban communities tend to stay informed through Internet searches, Twitter, blogs, websites of TV news networks and newspapers.

It was also noted that urban and suburban residents are more likely to consume local news on mobile devices. The study showed that 53% of urban and 57% of suburban residents found local news or information via cell phones or tablets. Small city and rural residents stood at a still respectable 45% and 35%.

This role of cell phones and social media in politics should not be underestimated. From 2010 to 2014, the percentage of registered voters who used their cell phones for political news doubled.

Additionally, there was more than 150% growth in the number of Americans who followed candidates or other political figures on some form of social media in that same time frame.

And for your peace of mind. The digital world is truly non-partisan. Democrats and Republicans tend to act along the same guidelines when it comes to digital campaigning.

In the world of politics, especially in local elections, every vote counts. Being able to reach your constituency in the mode they best prefer is not only ideal but necessary…

Because (Tragically) It’s A Dog Eat Dog World

No. We’re not encouraging badmouthing. Cobalt does NOT condone spreading false allegations or dealing with unfortunate situations by fighting fire with fire.

But we do recognize the importance of a digital marketing campaign for politicians that includes online reputation management in order to reduce the collateral damage caused by rumors, disgruntled ex-employees, and political mudslinging.

Whether you recognize it or not, your online reputation is developing. Without ever having posted on Facebook. Regardless if you’ve ever tweeted an emoji. Even if you have never Liked or Snapped. Your political career – and your personal story – are likely to be floating in the ether that is the Internet.

This is the game:

  • People talk. On social media, websites, forums, and news sites alike. You need an opportunity to tell the truth. A digital marketing campaign is the perfect outlet.
  • You’re a politician. You need be to amongst the people. In the digital world and real world alike.
  • Controversy happens. Be ahead of the news with real-time social media campaigns.
  • Your political opponents are online. Are you?
  • Local residents are upset for a just cause. Don’t ignore them.
  • This happens. You need to take care of it.

A lie can travel halfway around the world while the truth is putting on its shoes – Charles Spurgeon

Mr. Spurgeon hit it right on the nail. But, thankfully, Cobalt Digital can help to spread the truth out just as fast.

Online reputation management for you political campaign includes a number of pieces all working in unison to get your message across to the right audience – and to those who need to hear it most.

Online reputation management should include:

 

  • A campaign website

 

One of the best tools to get your name and platform across is through a website. Search engines place a high value on domains that include the politician’s name and will frequently appear on the top of search results.

Being in the top position on the first page of Google is ideal as studies show that click through rates for the first position in 2017 gets 44.64% of the clicks. But a first results page position isn’t bad either considering that first page gets 89% of all clicks.

This ability to get in front of the right audience will be of immense value to get your message out there for voters to find. We can also help to build an e-mail data base so that you can provide potential voters with meaningful content, information, and news about your platform and campaign.

A mobile optimized site is also essential as 40% of voter aged 30-49 used their cell phone to follow candidates in 2014.

 

  • Social.

 

To try and separate social interaction from politics would be a fool’s errand. What better way to keep in touch with potential voters – in real-time no less – than a quality social media campaign.

Facebook, Twitter, and LinkedIn are the go-to social media platforms for politicians that are serious about gaining an edge. The ability to deliver curated content and messages to your constituency and potential voters is pivotal for your campaign.

A 2010 Facebook study determining the efficacy of Facebook marketing in getting people to vote in a congressional election was astounding. The nonpartisan message reached a  total of 61 million people and created an additional 340,000 voters.

Branding is another element of social media marketing. We can help to build brands by utilizing unique hashtags as a powerful visual tool and conduit to engagement. We include this branding on social media posts, website, digital advertisements, and blogs.

 

  • Content is king.

 

A steady stream of quality content that includes press releases, video, blogs, online interviews, and email campaigns for your website and social media accounts will boost your reputation.

With the Cobalt Digital team, you are guaranteed to have hot topic content scheduled on a regular basis. Fresh web content will push “web crawlers” to update your web page ranking more frequently and increase your chance of getting up to those pivotal top spots on Google.

When done correctly, other websites will link to meaningful content on your site and provide you with authority and increased traffic.

Experienced politicians understand that negative PR is bound to happen. Counteract that negative publicity with positive, quality material that you control.

 

  • Email marketing.

 

Email marketing can be a slippery slope. You want to provide potential voters and social media influencers with enough information about your platform. But you don’t want to bombard them with useless campaign updates that will lead them to unsubscribing from your mailing lists.

Cobalt Digital understands the nuances of email marketing and will provide personal messages to those who matter most – voters.

We also reach out to individuals known as influencers who can help to further your message. These include bloggers and website owners who can help you to break through that trust barrier traditional marketing often has.

Email marketing can also help you to manage your online reputation by providing you the ability to counter against any negative messages that may be floating around out there. You can appeal to your audience’s emotions and push them into action.

 

  • Targeted SEO and advertisements.

 

Search engine optimization (SEO), in technical jargon terms, is the process of on-site and off-site coding, link building, and content creation with certain keywords that are guaranteed to reach your audience.

These strategies include analysis of big data and social media data to increase advertisement reach, the success of your campaign, your ability to educate voters – and ultimately – generate votes for you.

But be wary of so-called SEO experts that utilize Black Hat tactics. These individuals will end up getting your site penalized because of their use of keyword stuffing, link spamming, and other negative strategies.

It’s challenging enough to maintain a positive image without the destructive actions of another making your brand look worse.

Cobalt Digital for 2017 (and 2018, 2019, 2020…)

There’s no way around it. Politics, just like the rest of the world, is quickly becoming digital. Online reputation management and the right digital marketing plan are absolutely essential and will become even more so in the future.

[/et_pb_text][et_pb_text _builder_version=”3.26.6″ custom_padding=”||0px|||” locked=”off”]

Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Contact Cobalt Digital Marketing Now” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” custom_padding=”0px|||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]


Your Law Firm’s Impeccable Reputation + The Cobalt Formula™ = Raising The Bar

Posted on Tuesday, June 27th, 2017 at 9:55 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Let’s start with the truth.

Digital marketing – just like the world of law – is constantly evolving. Once you think you’ve got a solid handle on things, social media trends shift, Google’s algorithm changes, a new technology emerges…there’s a million things that can happen seemingly overnight.

This means you have to stay ahead of the game. As digital marketers, we continually analyze metrics, explore new Search Engine Optimization (SEO) techniques, remain up-to-date on evolving social platforms – and even sometimes – fail.

That’s something we’ve realized here at Cobalt Digital Marketing (and have learned to work with). Digital marketing and SEO isn’t a science, it’s an organic, living thing that grows and changes. And in today’s tech-driven world, businesses, and law firms alike, have to be willing to adapt to these changes in order to prosper.

But why do attorneys need a website?

In business, it’s all about competition. We work with our clients to identify and show their competitive advantages. For lawyers and law firms, it is even more important to maintain an impeccable online reputation and clearly communicate what their practice is all about. When clients are reaching out to an attorney for personal injury, bad faith insurance, auto accidents, lawsuits against dangerous medications and medical devices, or even home insurance disputes, law firms truly provide hope in the darkest of times.

But if clients can’t find you…

If you weren’t aware of it, attorneys can benefit tremendously from responsive websites and a comprehensive digital marketing program including content, SEO, and reputation management.

Google conducted research in 2013 that found that after searching for a lawyer through their search engine, 29.5% of respondents visited the law firm’s site, while 27.6% read reviews of the firm on Google. This comes to a total to 57.1% of people finding law firms through online research.

[bctt tweet=”57% of people find law firms online #attorney #SEO #web” username=”cobalt_digital”]

Understandably, a strong reputation in your respective city or region is essential to building a client base. But in today’s market, a robust and active online reputation is just as important – or even more so. The reality is that in order to remain competitive in 2017 – and into the foreseeable future – law firms need a well designed site that offers an exceptional user experience.

One of the best actions an attorney can take to secure a top position in Google listings – which is the leading search engine in the world – is to have a responsive website. As the gold standard for today’s web design, responsive websites are streamlined to work optimally on any device, from desktop to smartphone and even tablet.

By placing the user experience in the forefront of your web design, you’ll be providing a solid first impression.

Providing Value to Potential Clients

Google’s bread and butter is giving people what they’re looking for. With frequently updated algorithms designed to spot bad website etiquette, such as keyword stuffing and bad linking, Google can quickly bury an attorney’s website into the deep, dark dungeon of the internet – if they aren’t offering quality content.

However, by writing meaningful, quality content on a regular basis, Google will more frequently crawl and index your page – that’s a good thing! Of course, you’re likely to be busy with clients and growing a thriving law practice, which means you don’t have much time for anything else.

That’s where we come in.

As part of our comprehensive digital marketing programs, we’ll give you a competitive edge by creating original, valuable, and frequently updated content that will put you front and center on Google, making it a whole lot easier for potential clients to find you.

It’s also important to know with the growth of semantic search and machine learning, Google is utilizing technologies that are spanning the gap between online human interactions and understanding.

Because the language you use to describe your services may vary from the manner in which a potential client describes their problem, these new technologies are better adept at understanding user intent and finding them the answers they need. By staying on top of these trends, we are better able to utilize them to your benefit, and ultimately, help you connect with your next clients.

Be a Social Butterfly

While professionals may view social media as something only the “kids are doing”, the reality is that successfully using social media can provide attorneys (and their firms) the opportunity to connect with new clients.

Just think of it as another tool in your arsenal to help you remain ahead of the pack.

Today’s generation of clients is looking for a brand to trust in. Being on social media can help you to deliver a consistent message and experience whenever they run across your firm.

There’s also the benefit of being able to promote blogs and links back to your website, which can increase your traffic and clientele base.

Social media also offers attorneys a cost-effective means to stand out and make a name for themselves. This can prove to be vital in developing your community engagement.

By remaining active on social media, your community – both virtual and real – will begin to develop a greater sense of trust and value in your services and this will help to further enhance your reputation.

We recommend your firm uses the most important social networks for professionals, which include Facebook, Twitter, LinkedIn, and Google+ (Google Plus).

Staying Mobile

If you weren’t aware, mobile searches surpassed desktop searches several years ago. With the majority of people using mobile devices to browse the web, your site has to be optimized for mobile user experience.

graph

[ Image drawn from https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/]

[bctt tweet=”Mobile searches have surpassed desktop searches on Google. #mobile #ready #beprepared” username=”cobalt_digital”]

SEO is Alive and Kicking

While the process known as Search Engine Optimization (SEO) has gone through several reiterations, it’s far from being dead.

And it’s important to understand why you should consider investing in SEO as part of your law firm’s overall digital marketing strategy. The law is an ever competitive field that requires you to take advantage of all marketing solutions:

Get found locally – Understandably, people are searching for firms they can trust, but they also need one they can access. Most clients will seek out consultation from local firms and quality SEO strategies can help you to rank under terms relative to your location. By including your location on web content, such as blog posts or articles, people can find you close to where they are.

SEO (and content) is king. Law firms optimize their SEO usage by writing useful and informative content that is highly searchable by Google. The more frequently you post new content, the more often Google will crawl it and increase your brand’s visibility. Provide value and your customers will remain loyal. Provide great services and your base will continue to grow.

SEO benefits all your content. While SEO is implemented in a blog or article, there are numerous other opportunities to insert keywords into the right places. Think of it as having a chance to take more shots at the basket.

SEO is investing in the future. The truth is that SEO does require a financial investment, and while costs are always an issue with any business, the fact remains that it will remain an effective tool for brand visibility and actual sales into the foreseeable future.

It’s OK to follow the crowd. As “far back” as 2012, 89 percent of consumers turned to Google, Bing, or other search engines to find information on products, services, or businesses prior to making a purchase. This means you need to be where your customers are – online. But even then that’s not enough.

You need to make sure you are implementing a quality Search Engine Optimization program to be visible enough for customers to actually find you. To be competitive you have to know the game and SEO is a perfect place to start. If you’re not doing it, your competitors are only getting further ahead.

SEO is cost effective. SEO is going to provide you with a good Return on Investment in comparison to traditional marketing or other online marketing techniques such as PPC advertising or purchasing leads through an email marketing program.

SEO can help you be in control of your online image. By failing to build your own online profile, you are likely damaging your business. If you lose focus on your digital image, your website and its content, you’ll lose ranking in Google searches. A solid SEO strategy that evolves with every Google algorithm update will keep your online profile healthy.

Can you afford for your competition to get one-up on you?

You know the law. We know digital marketing. With our digital marketing formula and your expertise, we can set the bar higher than any one who has came before.

Investing in your digital marketing and SEO strategy is more important now than ever before. To succeed in today’s tech-driven market, you need to have a plan ahead. Let Cobalt Digital Marketing take you to the next level.

 

[/et_pb_text][et_pb_text _builder_version=”3.26.6″ custom_padding=”||0px|||” locked=”off”]

Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Contact Cobalt Digital Marketing Now” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” custom_padding=”0px|||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]


Long Live the King: What We Learned About Digital Marketing and Content at SXSW

Posted on Wednesday, March 22nd, 2017 at 4:33 am    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]It’s been a hell of a ride here at SXSW 2017!

From seeing the always impressive Gary Vaynerchuk discussing entrepreneurship and social media changes, to Mark Cuban and tech execs discussing the government’s role in “disrupting disruption” (plus the occasional movie premier…here’s looking at you, As I Walk Through the Valley), it’s safe to say Cobalt’s very own Moe has soaked in more than enough to last until next year’s event.

But we know why you came here, so on to the good stuff…

There’s been a lot of talk here at SXSW ‘17 about the ever changing digital world and its effects on marketing. First and foremost, as per Moe’s “good friend” Gary V., it’s important to recognize that “the creative is still the variable of success.”

While there may be certain industry standards and tried-and-true methods to help you develop your marketing strategies, the truth is that every business still has the opportunity to tell their own unique story and develop their brand in a manner that separates them from the pack. Basically, there isn’t a one-size-fits-all system, and because of this, creativity is still key.

So where else should your focus be while digital marketing? Chew on this…

IMG_20170310_133733

Start with the fundamentals.

If you want to get from point A to point Success, you are going to have to understand your target audience. This means you have to know your business and be able to answer some very existential questions:

  • Why does it exist?
  • Why should anyone be interested in your product or service?
  • What are your business goals and how do you plan to actually get there? (Hopefully it’s not through a lot of luck.)
  • What are some things you’re not willing to compromise about your business and yourself as owner?

You’ll also want to keep a diligent eye on your data. This means tracking both qualitative and quantitative information for user engagement. Analytics will continue to play a vital role in digital marketing as it allows you to see what platforms your target market is using most and what is and isn’t working for you.

If you’re really on top of your game and effectively using that data, you’ll be able to see trends and better understand what type of engagement most resonates with your audience. Again, you have to be tracking this data effectively, but if you’re doing it right, it’ll pay off with a better idea of how to strategically have core-users interact with your brand.

Content—let it reign.

One of the main components of a solid marketing strategy is going to be site content. But it’s not enough to merely just type away and simply say a lot of amazing nothing, it’s important to have real conversations and interactions with your audience and consumers.

Don’t just talk to them, actually talk with them.

Quite a few industry leaders and forward thinkers kept bringing up the value of authenticity in content and marketing. If you really want to be the digital elephant in the room, make sure to have a real story to tell.

And let’s see who agrees…

“Mike McKenna and Jon Keegan discussed Keegan’s Blue Feed Red Feed project in the Wall Street Journal that revealed that your Facebook feed tends to reflect your political and social views, which can create “echo chambers” and confusion around real versus fake news. The key takeaway was that authentic information grounded in facts will always prevail and resonate with readers.”

– Alison Kwong, North America Public Relations Manager at “Which Truth Do You Like Best?”—The Dangers of Curated Content

“The panel focused on how brands can flourish in the sacred spaces of social feeds without annoying users or appearing inauthentic. Steve Patrizi of imgur said that for brands to succeed, they must understand the culture of each space and give more than they take in terms of value.”

– Kerry Brunelle, Social Media Strategist, at Shopping & Sacred Social Space

Wrapping it up.

 

Ultimately, social media is meant to work as an added value for your customers. Through social, you are able to provide meaningful information, knowledge, and expertise for your customers (plus the occasional funny and refreshing content).

Developing social media strategies can be a major process and take some time to “master,” but there are some essentials you should be aware of:

  • Just like content, your social media posts need to be authentic and engaging. They don’t always have to be product information or sales posts; sometimes your audience just wants a quick laugh or interesting blurb to engage with.
  • Posting frequently is going to be essential to stay relevant in the minds of your followers. By keeping your content fresh, followers are more likely to engage and connect with you. Today’s tech-driven world moves at an incredible pace, so today’s post needs to be relevant to today’s news.
  • Make things easier for yourself by using content scheduling software. MeetEdgar and Hootsuite are great platforms that can help you to manage your social media marketing in one place.

If you really want to get the inside scoop on everything Moe has been learning at SXSW ‘17, make sure to follow us on Facebook, Twitter, Instagram, and LinkedIn.

IMG_20170313_002956

 
[/et_pb_text][et_pb_text _builder_version=”3.26.6″ custom_padding=”||0px|||” locked=”off”]

Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

[/et_pb_text][et_pb_button button_url=”/contact-us” button_text=”Contact Cobalt Digital Marketing Now” button_alignment=”center” _builder_version=”3.26.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#101a35″ button_border_color=”#101a35″ z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” custom_padding=”0px|||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]