Part I: Adapting Your Digital Marketing Strategy During the Coronavirus

Part I: Adapting Your Digital Marketing Strategy During the Coronavirus

Posted on Wednesday, April 1st, 2020 at 8:49 pm    

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Businesses are trying to access the impact that the COVID-19 pandemic will have on the future of their digital marketing footprint. Before you decide to scale back on your digital advertising viability, it’s important to understand how marketing trends are starting to emerge in this new era of “shelter in place” that is emerging across the country.

So, before you decide to scale back on your content marketing strategy, ask yourself if this wouldn’t be an ideal time to optimize or adjust it instead. While there will be a shift in marketing trends, there is also a massive audience before you where you can capitalize on your brand awareness and community impact appeal.

In times of despair, people love to share the slivers of hope that keep us going while we face the biggest medical uncertainty of our lives. Now is the time to not only be sympathetic to our affected communities but be extremely creative with your digital marketing endeavors. With Cobalt Digital Marketing and our Cobalt Formulaᵀᴹ, you can use the millions of eyeballs who are engaging across all social media platforms to maintain your relevancy during this period of insecurity.  

The Upside of Digital Marketing During COVID-19 

If you’re an owner within an industry whose product/services are deemed essential, or you envision that your services will be highly sought after once this ordeal is over, now is the time to develop a sound content marketing strategy that will help your return on investments (ROI), return on advertising spend (ROAS), and ultimately your bottom line as well.

While big tech companies are capitalizing on the many Americans who are currently quarantined, once the pandemic is over you will likely start to see an influx for automotive, housing, litigation, retail, and hospitality services amongst others. Because of this, finding a marketing agency to partner with will be essential in beating out your competition.

The government will look to bolster these industries so that they can get the economy back on track quickly. Formulating a digital marketing strategy today can help your business capitalize on your vision moving forward. The great thing is that you can start right now with some of the essential organic dynamics–and least costly–available to you such as search engine optimization (SEO) and email to keep your business relevant and crescendo to full-blown social media campaigns once this pandemic is over. Discussing the options available to you with the right marketing agency will be crucial to the impact your business will have today and tomorrow.  

In the meantime, if you want to see how your website is performing during COVID-19, examine the metrics concerning your website and ask yourself these questions:

  • Has your organic traffic decreased? A quick examination into what keywords dropped in rankings should help you determine which ones will be more effective.
  • Has your organic traffic increased or decreased? Examine which of your web pages are performing well and try to replicate that on the ones that aren’t doing so well.
  • What terms are customers using to go to your website? Has there been any changes since the pandemic began?
  • If you have Google Ads, what ad groups are performing well? Have you seen a change in impressions? (You can do this for all your Facebook ads as well)

Now is the time to assess this data and make necessary changes with regards to content based on what your audience’s search behavior is indicating. Something as simple as updating your meta tags will help search engines filter your pages based on the information displayed in the search results.

Cobalt Digital Marketing: A Helping Hand During Uncertain Times

 If you are a business owner, you can alleviate some of your current content marketing concerns by having a robust digital marketing existence that concentrates on maximizing SEO, social media, and an ad strategy that not only has the thumb-stopping power you desire but builds upon your brand’s trust within the community, as well.

Cobalt Digital Marketing is here to help you with the perfect blend of digital marketing services to help you succeed in getting your message in front of an audience and consulting with you on the best measures to achieve those results, and don’t forget to stay tuned for the second part of our digital marketing analysis during the COVID-19 pandemic.

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Secure your digital marketing presence and ease your customer’s concerns during this health crisis by subscribing to our Cobalt Formulaᵀᴹ.

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