Vote Cobalt Digital Marketing for Precedent

Vote Cobalt Digital Marketing for Precedent

Posted on Wednesday, November 9th, 2016 at 12:56 am    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]This election is finally coming to an end. But it seems like marketing on social media and presidential elections have only just begun.

“The First Digital Election” of 2012 definitely offered Americans a glimpse as to how influential real-time digital media could be, but very few of us were prepared for the dramatic 2016 presidential race that played out online, 24/7 365, over the past two years.

And while this rollercoaster winds down and America begins to find its equilibrium once again, it’s pretty safe to say that digital marketing will never be the same.

So what did we learn from 2016’s presidential election?

The social media marketing precedent.

An article by Entrepreneur found that Trump has more than 10 million Twitter followers, nearly 5 million Facebook friends, and over 2 million Instagram followers. In fact, the #trump tag has been used hundreds of thousands of times over the past 24 hours.

What social media marketing has offered to candidates is the ability to reach out to potential voters with a tailored message, rather than having to deliver a single pitch to a massive population of diverse individuals.

Facebook’s News Feed, for instance, is more likely to offer content to a user based on his or her previous likes, interests, and shares. Because preferences are highly affected by one’s political leanings, by extension, so is their news feed. This means users are more likely to find news about their presidential choice and thus be subtly influenced by constant reminders to vote for that individual.

Another interesting data point is Snapchat’s proliferation. Data from Public Opinion Strategies found that of U.S. smartphone owners between the ages of 18 to 34, more than 60% of them are using Snapchat. There’s also information that points to Snapchat reaching 41% of this same demographic on any given day.

An engaging Facebook post, or one enticing tweet with an attention grabbing hashtag, can now reach more people than a newspaper, radio, and television ad that could all potentially cost thousands of dollars. This is why it is exceedingly important to run an effective social media marketing campaign, as older methods just aren’t cutting it anymore. Not sure where to begin? Let the experts at Cobalt Digital Marketing get your business the publicity it needs to thrive.

[bctt tweet=”If you’re not doing #socialmedia, you’re not doing #marketing right.” username=”cobalt_digital”]

SEO is the winning candidate.

This election, Google was one of the hidden battlegrounds for candidates. Voters flocked in droves to find information about their candidates, and SEO became an important, albeit hushed, element in the race.

Effective campaigns utilized SEO in a number of ways that included developing their online reputation and creating meaningful content needed to inform potential voters about the candidate’s position on vital topics.

Successful SEO techniques included:

  • Determining keywords related to issues that concerned the voting population.
  • Creating content that addressed search topics.
  • Developing an attractive website that was mobile friendly.
  • Link building between positive articles and the candidates.

SEO search data was significant factor for candidates, as it allowed them the ability to measure interest, on a state-to-state basis, and helped them to draw useful conclusions regarding topics and opportunities they could explore in order to boost their favorability.   

A state-by-state comparison of this data also provided campaigns an understanding of the vary sentiments amongst voters and thus whether or not to focus their attention on a given demographic or region (or what is known in business as Return on Investment).

At its basis, SEO helped the nominees to analyze and understand the voting population to a higher degree than seen before.  

Also, by including an attractive website in their political campaigns, both candidates were able to include additional information such as endorsements, that could help to persuade voters that their “product” was better. It also provided a platform for the nominees to share their ideas and thoughts about particular news in real time, thus improving their online presence.

Perhaps unsurprisingly, Trump trumped Hilary in SEO.

According to SEO analysis done by SEMRush and Moze, Trump was searched over 7 million times each month over the last 12 months, with his organic search traffic reaching 1.5 million searches.

Had an ineffective SEO strategy been in place, many uninformed voters may not have found the information needed to sway them towards voting.  

Let’s talk about emails. (And no, not Hillary’s.)

Email marketing was critical in the 2016 presidential elections and all candidates implemented some sort of email strategy because of it’s cost-effectiveness, non-invasiveness, and ability to quickly reach the masses. Whereas television and radio ads are directed to a general population, emails offer a target audience the ability to opt in or out, meaning a potential “customer” only gets what they ask for.

Hillary Clinton averaged about 6 emails weekly, while Trump sent out approximately 3 per week. Importantly, email campaigns included very clear calls to action, whether to donate, attend a rally, register to vote, or a reminder to vote.

[bctt tweet=”Clinton sent avg 6 emails/wk and Trump sent avg 3/wk. #emailmarketing #election2016″ username=”cobalt_digital”]

Additionally, images are often utilized in email marketing campaigns as they add aesthetic value to the message and help to create brand recognition.

Running a well oiled marketing machine.

An intelligent marketing scheme starts with research. By mapping out demographics and supporters by state, as well as the percentage of active voters, your marketing ploy can create an awareness in a market that has yet to be touched.

By understanding which states support a prospective candidate, which states have the most potential support, which states show the least support, and which states have swing voters, a campaign can then begin targeting their message for the varying populations.

Aside from merely grabbing the attention of potential voters, it is the candidate’s (i.e. company’s) responsibility to turn that into action (i.e. sale). This is when the real fun starts – on the campaign trail.

Let Cobalt Digital Marketing be your campaign manager on the road to success.

The truth of the matter is that tech-savvy generations are coming of age and are the new consumers. Consider, for instance, that Facebook COO Sheryl Sandberg claimed that Facebook helped more than 2 million people register to vote, last month alone.

[bctt tweet=”#Facebook helped over 2mil people register to #vote. #election2016″ username=”cobalt_digital”]

This number is testimony to the power of social media marketing and digital marketing. Now, because of the internet and mobile devices, people are connected online in basically every corner of the world. Failing to reach out to these voters means your competition is doing so.

Don’t get left behind. Let Cobalt Digital Marketing help to maximize your online brand by building your website, developing content, driving traffic and optimizing your social media presence, all to ultimately generate sales.

With this year’s voter turnout set to break records, we think it’s safe to say digital marketing is worth your time.
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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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Mastering the Matrix: Content, SEO, Penguin & Possum

Posted on Friday, September 23rd, 2016 at 4:29 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]The Web as you know it —– is alive! It’s growing, evolving, and changing daily.

While websites have yet to develop consciousness like you and I, they still live and grow based on their interaction with website visitors and powerful search engines. According to InternetLiveStatistics.com, there are over 1 billion websites and Google processes 3.5 billion searches per day.

[bctt tweet=”There are 40k @Google searches/second, 3.5 billion/day, 1.2 trillion/year. #SEO ” username=”cobalt_digital”]

How does Google rank website results for all of those searches? Google has constructed an elaborate computer algorithm to “look for clues” to identify which websites best provide the information for which the user is searching. There are over 200 factors that are taken into consideration and the algorithm is updated regularly. The most recent updates include Possum, which went into effect on September 1st, and the latest Penguin update which is rolling out today.

From what we can see, Possum primarily impacted local search results. Map listings appear to have a different filter and results depend more upon where you, as the searcher, are physically located.

Penguin originally launched in 2012 and was a wake up call for many SEO companies who thought they could trick the system. There’s no fooling Google! This latest update has two major changes. The first is that Penguin is real-time. This means data is refreshed in real time so changes will be visible faster after sites are crawled and indexed. The second change is Penguin is more “granular”. Spam will be devalued by the algorithm bed on spam signals so the ranking of the entire site will not be effected as has happened in the past.

So, what does this mean for your website? Google has once again shown us that they put user experience first. They continue to find ways to better meet the needs of the user. That must be our mission as well.

[bctt tweet=”@Google puts #ux first and so do we. @CobaltDigitalMarketing #SEO ” username=”cobalt_digital”]

Just like a real, living thing, websites require analysis, care and attention to continually grow to meet user needs. If you fail to regularly feed your website fresh content, improved usability, and intuitive navigation, then you’ll likely be viewed by web crawlers as dead.

DO YOU WANT MORE SEARCH TRAFFIC TO YOUR WEBSITE?

It’s not a matter of keeping up with the latest changes in Google algorithms, it’s anticipating them. This is how the expertise of a digital marketing agency like Cobalt Digital Marketing can help you get in front of the right search traffic, stay in front of the search traffic and convert the search traffic into customers.

Keeping a healthy, vibrant website requires a meaningful SEO strategy with quality content. It is important to recognize though that quality content means quality content. Fluff and keyword stuffing will not work. Failing to provide any substance will leave your site emptier than a pool in the winter.

Stay on top of the latest Google algorithm change and anticipate future changes by keeping an eye on user experience with these website management tips.

New Content Means More Frequent Indexing

Now this doesn’t necessarily mean higher indexing, but rather that the more often you update your website with new articles, pages, or downloads, the more frequently web crawlers will stop by your living site. Web crawlers, simply put, are programs that scan the Web for websites and “index” a site based on a number of factors determined by a search engine’s algorithm.

So, the more often these little web crawlers are on your site, the better your opportunity to achieve a higher ranking. All because of fresh, quality content.

But again, it’s all about quality over quantity. Flooding your website with shabby quality content is only going to hurt you in the long run and can actually cause you to get penalized.

[bctt tweet=”You can monitor your @Google site crawls in #WebmasterTools crawl stats. #seo ” username=”cobalt_digital”]

More Content + More Authority = Informed Audience

New content should include keywords that will help attract visitors to your site. Search engine web crawlers help to locate these keywords in your blogs or postings, which optimizes your ranking, and gets those viewers to your content.

Something important to remember with Google algorithm updates is that they help filter quality content rather than keyword-stuffed drivel. By writing content that answers questions, provides valuable information, or informs readers how to do something, your authoritative potential rises. This understanding that content is king will make you a meaningful player in your specific industry.

[bctt tweet=”@Google favors quality content not keyword-stuffed drivel. #SEO #ContentMarketing” username=”cobalt_digital”]

The more relevant and meaningful content you saturate your website with, the more of an authority you become on the internet and the more people will begin to trust what you’re saying. By keeping an informed audience constantly engaged with your site, you’ll develop loyalty, which converts to returning traffic and, ultimately, into customers.

Every time you get search traffic to your site you are handed the perfect opportunity to provide users with information about your business and your services. Remember, these visitors were searching for information, product or service and chose your site from thousands of others. Take advantage of the situation and capture their attention with the right message and content to get them to understand why they need your services more than anyone else’s.

Google Wants to Love Your Website

The truth is that Google is the reigning champ right now in the competitive world of search engines. They are so powerful that they actually influence the manner in which websites are constructed, as well as the methodology of Search Experience Optimization (SEO) techniques. It’s exceedingly important to understand their motivation and let that drive your digital marketing effort and the evolution of your website. They love when websites meet the needs of search queries. They want to see low bounce rates. They will reward you for doing everything you can to create positive user experiences.

We don’t always know when Google algorithm updates are coming. In fact, often they slip by with little notice or comment. While there has not been any official word from Google’s PR team about the latest update, the webmaster and SEO community are confident that we will continue to see search result changes as a result of the algorithm change to Google’s local map filter and organic search results.

SEO Expert Mauricio Piña was noted as saying, “Only time will tell if these algorithm updates will leave any major lasting effects, but the fact of the matter is, the only way to be successful in the SEO and content world is by keeping up-to-date with all the changes that occur in the digital universe.”

[bctt tweet=”“The path to #SEO success is keeping up with and anticipating change” @mauriciopina @google ” username=”cobalt_digital”]

Cobalt Digital Marketing Wants YOU to Love YOUR Website Too

Let the phenomenal Cobalt Digital Marketing team help you take control of your digital presence. Our Marketing Catalysts can strategically manage all aspects of your online presence including website design, user experience, SEO, content, and social media, to ensure that you are best positioned to take advantage of future Google algorithm updates.

Anticipate site visitor needs and keep your website growing, evolving and changing. Whether an image, download, or blog, adding fresh material will get you traffic and ultimately sales. So get to writing.
Or let Cobalt Digital Marketing do it for you.
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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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SEO is NOT dead.

Posted on Thursday, May 26th, 2016 at 8:45 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Let me say this loud and clear one last time, SEO is NOT dead. SEO has changed, for sure, but it is still very often going to give you the best bang for your online marketing buck. Think about it.…  there are an average of over 40,000 search queries on Google every SECOND. That’s 1.2 TRILLION searches annually. (source www.internetlivestats.com) Some percentage of those people are searching for YOUR business. You just need to get in front of them and convert them into customers. It’s just that simple.

[bctt tweet=”There are over 40,000 #search queries on #Google every SECOND. ” username=”cobalt_digital”]

Jayson Demers, a contributor to Entrepreneur Magazine, apparently agrees. Jason says that there are five reasons you need to invest in an SEO campaign right now. I concur.

  1. Return On Investment.

SEO does require a financial investment and that stops many businesses right in their tracks. The key is to not to only look at what you will spend but what you will get in return. Your company will receive a range of benefits from brand visibility to actual sales. If an SEO program is executed effectively you will find that the longer you invest, the greater return you will see and, ultimately, the greater the sales.

[bctt tweet=”The greater #SEO investment, the greater #ROI & the greater #sales.” username=”cobalt_digital”]

  1. The Age of UX

There’s no more “black hat” manipulation of the search engines. Those days are long gone. This is a time of true SEO, what we call Search Experience Optimization. Giving users the information and experience they are searching for is what it’s all about. What a great opportunity for businesses! As the search engines improve their ability to meet the needs of users, our job in executing an SEO program is to provide the best content and user experience. Remember, no longer are users just sitting at their desktops. Today’s users are on the go and a good Search Experience Optimization program MUST include tactics for optimizing mobile content.

[bctt tweet=”#SEO programs must include tactics for optimizing #mobile #content. ” username=”cobalt_digital”]

  1. The ROI Snowball

We see the work we do in our Search Experience Optimization program ultimately having amplified returns. The more we build, structure and layer our content, the more we link, the more we build the social presence of our clients, the more they benefit in the end. Their domain authority grows, their brand visibility increases and we see traffic and social following multiply as a result. It’s like a snowball rolling down a big hill, growing both in size and speed!

[bctt tweet=”#ROI for #SEO snowballs over time. ” username=”cobalt_digital”]

  1. If You Are Not Moving Forward You Are Moving Backward

Competition is competition. You need to be where the customers are. Don’t wait to implement an Search Experience Optimization program while your competitors implement SEO strategies and scoop up the sales. Every day between now and when you get started with your SEO program is another day for your competitor’s brand to get visibility and their site to get ranked for high volume keywords.

[bctt tweet=”If you are not moving forward, you are moving backward.” username=”cobalt_digital”]

  1. Just Go

This is not a case of “go big or go home”, just go. It is costing you more money every day you think about implementing an SEO program then it would if you just identified a budget you can live with and got in the game. Starting small is just fine but do start. As you see results, you can expand the program for deeper penetration, to encompass a larger basket of related keywords or go after a wider geographic area.

[bctt tweet=”With #seo don’t worry about “go big or go home”, just go. ” username=”cobalt_digital”]

While some people shop for headstones to bury SEO, our team is getting even more aggressive. We see nothing but opportunity with Search Experience Optimization. In the end, businesses NEED to be where the customers are. Customers are online. Customers are searching. It’s time to roll up your sleeves, implement a digital marketing strategy and compete. Long live SEO… Search Experience Optimization!
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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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