Google Has Added New Video Ad Options; Here’s What That Means to You

Google Has Added New Video Ad Options; Here’s What That Means to You

Posted on Friday, August 21st, 2020 at 4:12 pm    

The ongoing COVID-19 pandemic has certainly ramped up the way we consume media, as all the principle streaming platforms like YouTube, Netflix, and Hulu have seen an increase in viewers over the past several months. Despite these uncertain times, the good news is that it has opened a new door for digital marketing agencies to take advantage of, where the benefits cascade down to the businesses they serve.

These platforms have certainly taken notice of increased viewership, and it will more than likely impact future ad spending as viewers become more accustomed to streaming video services. The uptick in viewership on streaming platforms away from their traditional counterparts has definitely made Google take notice, which in turn has made digital marketers follow suit.

Identifying Opportunities

“The disruption of TV upfronts and suspension of live sports are encouraging advertisers to shift to the more flexible and on-demand ad strategies that connected TV offers,” the company said in a blog. “As a consequence, we’ve heard from many advertisers that they are accelerating their move to video streaming advertising.”

In order to take advantage of the shift, Google recently announced new video ad options that will capitalize on the shift of streaming services. Their goal is to help advertisers find the best deals when it comes to their marketing strategies, which is why they have added a committed TV section in its ad Marketplace ”specifically for publishers and inventory that let you reach TV audiences across devices.”

Advertisers and marketing agencies will be able to use the listings to find ideal partners in order to increase their campaign reach when using streaming providers.

Google has also made it easy to access information on any publisher. They have done an outstanding job of giving you the analytics to convey how well these streaming services perform, audience reach, and inventory, and you can even use the platform to send requests for proposals from the publishers you’d like to work with.

But Wait, There’s More!

To complement this service, Google is also adding new ‘ready-to-buy’ choices, which makes it convenient for businesses to run streaming ad campaigns.

“For marketers who want to skip the negotiation process, we’ve worked closely with exchange partners such as Google Ad Manager, FreeWheel, and SpotX to bundle inventory from top publishers, along with broadcast and cable networks, into ready-to-execute deals,” Google said.

These deals, known as auction packages, are available to all Display & Video 360 users in Marketplace, Google added. Packages will be available by genre, popularity, seasonality, formats, or audiences.

“For example, you can easily add available themed packages from publishers, such as ‘Hulu – Parents’, or from exchanges, like Telaria’s ‘Cord Cutters’ bundle,” Google said. 

YouTube Select streaming lineup will be available in Display & Video 360, according to the tech giant.

What This Means for Your Business

With more people engaged on streaming platforms, Google is wisely betting that this will be the future moving forward, even after we have returned to pre-COVID living conditions.

The company sees a new frontier of content marketing with TV ad possibilities where you can target your audience. It will allow businesses and their brands to be more strategic with marketing campaigns that deliver a better performance as a result, targetting specific potential customers to increase your overall conversion rate.

Need help putting your company’s ad campaign on Google’s Display & Video 360? Cobalt Digital Marketing has a successful track record, getting results with our proven Cobalt Formulaᵀᴹ.

 

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Set Special Hours With Google My Business

Posted on Monday, June 22nd, 2020 at 5:18 pm    

Many of life’s lessons are layered in silver linings. For many of us, these uncertain times have taught us that we just need to refocus our vision. The current COVID-19 pandemic has forced many customers to shop online–whether it’s for retail therapy or obtaining much-needed essentials–using their purchasing power as a means to adjust to their everyday lives.

From buying cars to online curbside pickup, the scope of how businesses work and cater to customers has definitely shifted. In fact, online sales have surged over the course of the stay-at-home orders the nation had in place, and with so many consumers getting accustomed to buying products online, that eCommerce momentum isn’t going to decline any time soon, even as we slowly reopen many facets of the economy.

The best thing your business can do is to capitalize on this momentum and start mapping out an online strategy to get these buyers to be aware of your brand and your product. There are many simple measures a business owner can take such as replying to reviews, maintaining an updated website and social media page, and even making sure their hours on Google My Business are up to date.

How to Optimize Your Hours for Google My Business 

Business owners should be aware that Google has premiered a new category within Google My Business that will allow them to set more hours for their company. These hours are characterized by types of hours, such as when supermarkets offer early morning hours for specific customers, specific access times a physician is available, or special pickup hours at a given business.

You can go into your Google My Business account and click on the tab labeled “Info,” go under your main hours, and you can select the option that will allow you to set “More Hours.” You then can select the pencil edit button to pick from a category of hours that includes access, brunch, delivery, drive-thru, happy hours, kitchen, pickup, takeout, and senior hours. With this tool, you have plenty of flexibility to set those hours by day, even if they occur at various times throughout the same day.

Always Looking Out for You, Especially During These Uncertain Times

With this update to Google My Business, your customers are now aware of any special hours that you have installed specifically for them when they look you up on Google, helping facilitate business during those hours. This update from Google is a boon to your business, especially during these uncertain times.

While this is an activity that you can do on your own, aligning yourself with a marketing company that knows how to reach both customers and potential consumers can be an effective way to not only implement the Google My Business special hours update but help you strategize other facets of your overall digital marketing strategy as well.

 

Cobalt Digital Marketing can help you optimize your Google My Business account, along with any other digital marketing needs, through our proven Cobalt Formula™. 

Contact Us Today


Happy Birthday, Google! 20 Years of Bringing the World Together

Posted on Thursday, September 27th, 2018 at 2:49 pm    

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Google is so much more than a search engine. In many ways, it’s more than the sum total of all its parts. It’s more than an algorithm. More than the 60,000 employees working in 50 different countries around the globe.

Google is a unifier. Dare we say, the unifier.

Google has brought together billions of people. It’s brought together the cumulative knowledge of the entire world. It’s brought the world closer together. Allowing us to share our wisdom, our experiences, our expertise – our lives.

For all the search engine giant has done, and is yet to do, the team at Cobalt Digital Marketing would like to wish Google, Happy 20th Birthday! (Maybe next year we can take Google out for some drinks when it turns 21.)

It all started just 20 short years ago at Stanford University…

The story of Google’s founding reads like a tale of fate. Co-founders, Larry Page and Sergey Brin, met at Stanford University in 1995 under the most fortunate of circumstances. Larry was considering attending grad school at the prestigious university and Sergey, a student at the time, was his tour guide on the campus.

The two would eventually partner and go on to build the foundation of Google in their dorm rooms. After a few years of organizing “the world’s information and mak[ing] it universally accessible and useful,” the two caught their first break and received a $100,000 investment from Sun co-founder, Andy Bechtolsheim, in 1998.

Google Inc. was officially born that year and the company moved to a garage in suburban Menlo Park, California.

20 years later and Google is now the biggest search engine in the world, accounting for 83% of global searches, taking in 2.3 million searches every minute, and over 3.5 billion searches a day.

And we really do believe the best is yet to come.

The Next Chapter

Google’s VP of Search, Ben Gomes, recently wrote a blog highlighting the future of Google Search, and it looks like some major shifts are bound to change the Internet once again.

Gomes noted three fundamental changes that are going to occur in the next chapter of Search, including:

It appears that Google feed, now rebranded as Discover, will tailor content based on a user’s interests.

Mobile users will also have more access to visual stories.

Google is also developing initiatives that better serve communities including helping users in crisis find the resources they need to find safety, as well as enhancing their job-search tools and training for underserved populations.

As Platforms Shift, Cobalt Digital Evolves

As digital marketers, we completely understand the pivotal role Google plays in our industry and in the world of business. Suffice to say, digital marketing wouldn’t be the same without Google, and we here at Cobalt Digital have made it our responsibility to stay on top of all algorithmic changes and all things Google.

In fact, as Google Partners, we know firsthand the importance of effectively evolving with Google for:

  • Building your brand and visibility: Google generates 63.5% of all core search queries in the United States and 93% market share for mobile searches. That’s millions of people that Google can help to put you in front of.
  • Improving your SEO efforts: SEO affects your indexing, which is when search engines collect, analyze, and store your data so that it can pull up accurate information at a rapid pace. Your SEO strategy plays directly into Google’s ability to rank you properly amongst competitors, and as on the number one search engine in the world, you want Google to rank you high.
  • Enhancing your website’s (and business’s) authority and credibility: Google loves trusted sources and quality content. When your content strategy is on par, your authority with Google improves, and so do your rankings.
  • Reaching your target audience: Google Analytics provides meaningful data points about your website, PPC ads, site visitors, and so much more. With this information, you can develop a better digital marketing strategy to turn visitors into conversions – and it all starts with Google Analytics.

Over the last 20 years, we have witnessed Google shift and grow from a simple startup into the search engine juggernaut that it is today. In many ways, the company has mimicked the unprecedented growth and expansion of the Internet itself.

At Cobalt Digital Marketing, we understand that these constant changes are essential to growth and success. That’s why our catalysts are dedicated to adapting to the ever-evolving world of search and digital marketing.

We know that keeping up with the times actually means planning ahead and strategizing as best possible for the unknown. We are a team of pioneers willing to charge into the uncharted depths of digital marketing and bring back valuable lessons to help you grow your business.

Here’s to another successful 20 years, Google! Cobalt Digital Marketing is ready to take the long journey with you.

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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Google is Once Again Making Some Changes and You’re Going to Benefit From It

Posted on Tuesday, July 3rd, 2018 at 3:31 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Rebranding. Prince did it. Madonna too. Heck, even Garth Brooks did it briefly by donning a wig that had bangs, a little eyeliner, and a soul patch to become Chris Gaines.

When done correctly, rebranding can be used as an effective strategy to bring life back to something that may be going a little stale. It’s is also a great tool to simplify a product.

In Google’s case, it’s the latter.

Google is looking to change AdWords and DoubleClick into something more streamlined, and your catalysts at Cobalt Digital Marketing are observing this change to see how it will benefit digital marketers the world over.

Here’s what we’ve learned.

For Starters…

It is important to address that even though these advertising products are changing, not much about them is actually changing. Think of this as a facelift and not an all-out butchering.

Due to how the market is moving— mobile —Google is reorganizing (and renaming) their advertising products to reflect what they are currently capable of and where they see the industry growing toward.

And they want to do that by establishing three primary brands: Google Ads, Google Marketing Platform, and Google Ad Manager.

[bctt tweet=”#Google advertising products will be established into three primary brands: Google Ads, Google Marketing Platform, and Google Ad Manager #CobaltDigitalMarketing” username=””]

Google Ads

With its humble launch in 2000, AdWords was a simple platform that ran text-based ads on Desktop Search. Now, AdWords supports a bevy of different ad formats like text, shopping, video, display, and app install. These have even spread far into Search, Gmail, YouTube, and Maps.

So if it ain’t broke, why fix it? The heads of Google feel that AdWords only showcases a small portion of what their ad products are truly capable of. By rebranding it as Google Ads, the goal is to make it apparent that this ad product is comprised of many other formats of advertising.

While this simplification may seem in name only, Google has announced Smart Campaigns. This (somewhat) automated advertising campaign system will use machine learning to help small businesses that lack the time or resources to run an effective digital advertising campaign.

Google Marketing Platform

Grab one part DoubleClick advertising products and combine with one part Analytics 360, and you’ve got Google Marketing Platform. This combination helps enterprise customers plan, buy, measure, and optimize digital media buys all in one convenient place.

The goal of the unification of these products is to give digital marketers the means to create audiences, activate them, and analyze the results without having to go through a whole process of navigating between two or more products.

Display & Video 360 will merge Google’s other enterprise display advertising products including:

  • DoubleClick Bid Manager
  • DoubleClick Campaign Manager
  • DoubleClick Studio
  • Google Audience Center 360

That’s not all. Google’s enterprise-level search management platform DoubleClick Search will become Search Ads 360, while Google Data Studio, Surveys 360, Optimize 360, and Tag Manager 360 will be incorporated into the Google Marketing Platform.

Google Marketing Platform will also be designed with user choice in mind, giving marketers the ability to choose from over 100 existing integrations with third-party measurement solutions, ad exchanges, and other products too.

[bctt tweet=”In 2007, @Google outbid @Microsoft @Yahoo and @AOL to acquire @doubleclick for $3.1 billion. #MoneyWellSpent #CobaltDigitalMarketing” username=””]

Google Ad Manager

Lastly, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX) will be combined into Google Ad Manager. AdX was launched by Google to aid large publishers in selling advertising inventory in real time.

In essence, Google Ad Manager will help publishers monetize new areas where people are engaged such as live streams, connected TVs, mobile games, Accelerated Mobile Pages, YouTube, and Apple News to name a few.

Google’s rebranding rolls out around mid-July and continues on throughout the next few months. Cobalt Digital will keep you up-to-date on all the exciting news.

Are you ready for a more simplified way of conducting advertising campaigns with better results? As a digital marketing company, we know we are.

If you need the services of an expert team of digital marketers aimed at making your business top dog in rankings and head honcho in advertising, then you’ve got to contact Cobalt Digital Marketing to set up your custom Cobalt Formula™ today.

The longer you wait, the more money is falling between your fingers!
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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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5 Much Needed Benefits Of Working With A Google Partner (a.k.a. Cobalt Digital)

Posted on Wednesday, September 6th, 2017 at 1:03 am    

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2017 has been an amazing year thus far at Cobalt Digital and things are only looking up. We’re growing, learning, and transforming what we do, to better meet the needs of our clients.

For starters, our brand new website is up and running. It’s a digital beauty if we may say so ourselves. We’re also currently on the quest to enhance our social media marketing and ads skills.

Just like any great team of professionals, we’re not happy if things are just ok. If we’re not pushing ourselves forward and polishing our abilities, then we know we’re not going to be able to do your business justice.

That’s why we are ecstatic to announce that we have secured our “Google Partner” status. Obtaining this (digital) badge of honor is no easy process and isn’t given to just any digital marketing company.

In order to legally display badges, our team of digital catalysts must take multiple courses and pass several to tests to gain individual qualification.

And that’s only the beginning.

We have to continue meeting the standards and requirements set forth by Google in order to maintain this status.

We’re already slaying digital dragons, enhancing online reputations, and increasing sales for all our clients with our certifications in:

Google Adwords

This professional accreditation from Google means that our team has demonstrated a high level of proficiency and skill in Adwords. This certification allows individuals to demonstrate that “Google recognizes them as an expert in online advertising.”

We couldn’t say it any better ourselves, Google.

Google Analytics

A certification in Google Analytics means we have the skills and understanding to use this amazing tool to its utmost ability. We know what metrics to keep an eye on to help drive specific consumers, to increase sales.

[bctt tweet=”#CobaltDigital has #GoogleAdwords & #GoogleAnalytics certifications #Hustle ” username=”cobalt_digital”]

Still doesn’t seem like much? We get it.

A certification for us doesn’t always translate to a benefit for you, right? Well consider this:

  1. Using Adwords already? That doesn’t mean you’re doing it right.

Spending money to save money might seem a bit odd, but if you’re trying to handle your Adwords account in-house, you may just be investing more than you should. Google’s Adwords service has plenty of money-grubbing options to choose from, and if you’re doing it wrong, you could be throwing plenty of your budget into the wrong keywords and campaigns.

Our certified Adwords experts can turn those wasted clicks into sales.

[bctt tweet=”#Stop wasting time and money. Let Cobalt’s #Adwords #experts do things the right way for you!” username=”cobalt_digital”]

  1. Focus on your business. We’ll focus on your digital presence.

Digital marketing. It’s what we do. In order to maintain our Google Partner status, we have to keep up with our Google Certifications. This means we need to participate in training sessions, take the necessary exams, keep up with the newest pay-per-click and cost-per-click strategies, and be on top of the latest trends in search, display, shopping, video, and mobile advertising.

Suffice to say that we put in quite a bit of effort to keep up-to-date with all the constant changes that happen in the digital world. It’s time and energy that you won’t necessarily have when you’re busy trying to run your own business.

Let us do what we do best, so you can do the same with your company.

  1. Better customer support.

Cobalt Digital is committed to results. We spend every penny of your money strategically. We use best practices to properly target the right markets and implement successful digital campaigns.

And when you have a question or concern, we’re right there to help.

Our Google certifications give us access to another support system to help quickly address any issues that you might be having on your account. This is the digital world, and of course, technical issues arise. But with Cobalt’s Google Partner status, we’ll both receive immediate attention so we can handle any problems right as they occur. No more waiting around. No more lost customers.

  1. Get ahead of the curve.

The business world is competitive. That’s the nature of the beast.

A Google Partner can help you get a jump on your competition by utilizing new features and tools only accessible to those of us with the right certifications. These beta features open up new options in Adwords, paid search, display, and shopping campaigns.

Not only will Cobalt Digital be able to use top-secret features to your benefit, we’ll also be gaining plenty of experience with these tools, so that by the time they finally go online for everyone else, we’ll be virtuosos.

Let’s see them just try and catch up to you.

  1. Google keeps an eye on us.

Being Google Adwords certified requires that we showcase our ability to properly execute A/B ads, successfully experiment with targeted campaigns to various demographics, and keep up with their standards.

If we don’t keep up with Google’s requirements then we can quickly have our badges and certifications suspended. Our reputation is on-the-line as well.

Believe us. We’re invested in your success.

Cobalt Digital. We’re official!

Reap the benefits of having a digital marketing partner that is Google certified. Find confidence in knowing that we have our game down pat. Cobalt hustles for you.

 

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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