Our company is built on the vision of our founders.
Stephanie Gitkin Hawk and Mauricio Piña traveled two different paths, gaining experience and knowledge. When their paths collided it was the perfect chemical equation. They see infinite possibilities to harness emerging technology for the use of innovative marketing.
It started with a philosophy then grew into a formula. We believe that marketing results at any budget level give the best return on investment if they are data-driven and strategically integrated across platforms. Our Cobalt Formula™ has been proven across industries and continues to adapt and evolve with changing consumer patterns, platform algorithms, and digital technology. The success of our Cobalt Formula™ has given rise to company divisions that provide solutions for freelancers, businesses, and marketing agencies.
It's not just what we do but how we do it. We are process-driven and we evaluate our performance by our clients' results. We don't measure impressions and clicks as much as we measure sales, leads, cases, and patients. We don't just say that our client’s success is our success, we live it. We continue to grow by finding new and innovative ways to use our formula. Cobalt Executive Suites is a perfect example of fusing digital marketing and the growing need for virtual, satellite, and executive offices to provide a value-add solution.
invested in business & Community
Igniting business growth encompasses more than dollars and cents, it’s about serving the communities we live and work in. We are dedicated to supporting start ups, micro-entrepreneurs and small businesses. Both Steph and Moe commit countless hours providing seminars, workshops, and mentoring business owners. In fact, this was the inspiration for the Cobalt Alpha platform and why the team jumped in to help during the Covid-19 pandemic building a website for RGV Restaurants to list curbside and delivery options for free, free bilingual online “how to build your own website” trainings for Business Owners in Pharr (a program we collaborated on with the City of Pharr, Pharr EDC, and PSJA ISD), and free online training for McAllen Chamber of Commerce Business Owners “Pivoting To Sell Online”.
Cobalt is also committed to helping our community build education opportunities and career pathways. Moe has presented to elementary school students and served as an organizer, speaker, and mentor for Code#RGB Brownsville. Both Steph and Moe participated in the South Texas Sector Partnership which ultimately gave rise to the RGV IT Association. Stephanie is a founding member of the RGV chapter of 1Million Cups, has served on the South Texas College Marketing Advisory Committee since 2016. Cobalt is also a Career and Technical Education Partner for PSJA ISD and acts as a Marketing Educational Consultant to Mission Veterans High School.
To honor Moe’s service to our Country and to encourage more people to have a voice, Cobalt became a founding partner in SchoolsVote.com, a not-for-profit project using public data to increase voting turnout of school employees.
Most recently, Moe stepped up as a board member for Brownsville’s Community Housing Development Organization.
we walk the talk
Years combined experience
Community speaking engagements
Board, mentor, and advisory committee appointments