Changing the Game! Three Changes Coming to Digital Marketing in 2019 That You Need to be Prepared For

Changing the Game! Three Changes Coming to Digital Marketing in 2019 That You Need to be Prepared For

Posted on Sunday, January 20th, 2019 at 4:46 pm    

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So you’ve probably heard us say ad nauseam that search engine optimization is always evolving, and you know what? That’s not going to change in 2019.

But there are couple other digital marketing elements that will be transitioning this year as well.

Count on your friendly digital marketing team – who recently won the 2018 Best of McAllen – here at Cobalt Digital Marketing to keep up-to-date on these changes. We’re beefing up our Cobalt Formulaᵀᴹ in 2019 so that your business can reap all the rewards.

Let’s get started.

Digital Marketing in 2019

1. A New Addition to SEO

When you think about it, SEO is something similar to “the blob.” You know, that slimy monster that consumes everything it wraps it gelatinous mass around. When the blob finally makes its way to an unlucky individual, it will consume him or her with its acidic embrace. With SEO, the same is also true when it encounters improvements to technology, Google updates, and/or new digital marketing tactics and strategies — sans the acid, of course.

Remember when digital marketers learned that billions of people the world over used their smartphones to search for products and services on the Internet? Businesses worldwide started optimizing their websites for mobile devices. Google not only updated their algorithms to reward those sites that were optimized for mobile, but they also made page load speed a focus because of it.

While plenty of websites have optimized for mobile — or at least are in the process of doing so — the work of digital marketers is still far from done. As tech items like Alexa and Google Home become more popular, voice search is something that is going to have to be properly optimized within our SEO strategies.

And it’s only a matter of time before voice search becomes the next big thing. In fact, by 2020, it is estimated that 50 percent of all searches will be done by voice search, and 30 percent of web browsing will done without a screen. Searches will be done, instead, through products and services like Alexa.

It would be in your business’ best interest to start optimizing your digital marketing strategies to include this new variant of search.

2. Embrace Multiple Channel Development

You just can’t “one-and-done” it anymore. Your digital marketing plan, in order to be successful, needs to embrace many other avenues of exposure rather than solely through content marketing or social media outreach.

One avenue just won’t cut it.

The thing is, it’s slow growth if you’re only focusing on building on one marketing channel in general. You need to expand to other potentially beneficial marketing channels as well. That means having your social media marketing, SEO, content marketing, and paid ads all working in unison.

Does that mean opening a Facebook, Twitter, Instagram, Reddit, and any other social media account and manage them all simultaneously? No.

But put simply, you should have at least have one social media profile for your business that matches the messaging and aesthetic of your website. Then you’ll want to take advantage of other avenues as well. Have an email campaign going on for interested subscribers who can learn more about your business and products. Practice proper SEO and make sure that your content attracts traffic with the right keywords.

And while we’re at it, you should also consider mastering SEO outside of Google. YouTube and iTunes make a killing in the video content and podcast niches, so learning how to attract more traffic through their respective search engines through optimization may be the extra push you need to draw in plenty of conversions to your website in 2019.

In the end, all of this is a smart idea because it prepares you for any kind of fastball that may occur.  Using multiple avenues means less dependency on just one part of digital marketing that can go awry.

3. Budgets Will Start to Shift Into Conversion Rate Optimization

Let’s face it. Cost-per-click prices are rising, and you can bet that Facebook Ads prices are, too. While companies are shoveling mounds of cash into Google AdWords and Facebook Ads, they’re getting limited results.

Yet, there is another marketing avenue that is making huge ROIs that is being overlooked at by pretty much everyone.

Conversion Rate Optimization.

What is CRO? In short, CRO reflects the process that increases the percentage of website visitors that take the desired action, much like a call-to-action. It could be anything from enticing customers to purchase a product on your website to requesting a quote about one of your services. It literally pays to understand how a visitor moves through your website, what actions they take, and what obstacles are stopping them from completing their conversion.

In short, conversion rate optimization is improving the effectiveness of your sales funnel in a digital marketing space, and there are two ways that you can do that effectively:

1. Analytically – You get hard numbers and data from Google Analytics, giving you insight into how visitors actually behave when they are navigating through your website. Then you track their conversions, looking for key areas in your sales funnel that either turned them off or weren’t as effective at converting them.

2. Qualitatively – This people-focused method also uses data pulled from a web analytics platform like above to help you identify visitors that haven’t completed the conversion. Typically, the purpose of this method is to answer the “why” a visitor did not convert into a customer. To do so, you’ve got to optimize for the ideal customer you are trying to attract and collect the “whys” through an on-site survey, satisfaction survey, or even A/B testing.

While analytics and surveys will only go so far in telling you how a visitor ended up on your site, or what turned them off from converting, it will show you just enough regarding what you need to know to improve your sales funnel and conversion rate.

Reach your sales goals in 2019 by contacting Cobalt Digital Marketing today.

While these changes may seem challenging to process, for experienced digital marketers like our catalysts at Cobalt Digital Marketing, it’s nothing that can’t be handled.

 

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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Cobalt Digital Selected for 2018 Best of McAllen Award

Posted on Wednesday, January 9th, 2019 at 7:24 pm    

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Grit. Dedication. Vision. Hustle.

We are not even three years old and the capability of the Cobalt Formula™ is already being recognized. Just last month we were notified that we had been selected to receive the “2018 Best of McAllen Award” in the Internet Marketing Services category by the McAllen Award Program. This annual awards program honors the achievements and accomplishments of local businesses throughout the area.

We are honored to receive this fantastic award and are even more inspired to continue pushing boundaries in 2019 to ensure that all of our clients reap the benefits of our partnerships. Not only are we elated to have received this recognition, but we also take great pride that we are participating members of an evolving and progressive business community. From engaging with local business organizations, such as the McAllen Chamber of Commerce, to sharing our wealth of knowledge at numerous conventions and events, we are grateful that the city of McAllen – and truly the entire Rio Grande Valley – has been receptive to our outstanding services and dedication to the local area.

By grinding each and every day, we have built a solid reputation with our clients, such as Camco Wheel & Axle, Cappadona Ranch, Equity Assets Realty, Hendrick Wellness Center, Heroes Dental, J. Gonzalez Injury Attorneys, Lone Star Citrus, Sun Optics, and many other amazing local businesses.

We know it’s only the first week into January, but we’re already working overtime. It is our desire to continue to remain at the forefront of digital marketing by evolving with changing technology, platforms, and algorithms to deliver the best possible results.

About Cobalt Digital Marketing

We put the US in hustle!

While co-owners Mauricio “Moe” Piña and Stephanie Hawk met nearly a decade ago, it wasn’t until 2016 that the duo decided to combine forces and bring together a team of exceptional Cobalt Catalysts to form the innovative Cobalt Digital Marketing.

Since then, the dynamic duo has been on a tear in the digital marketing world, bringing the exceptional services of Cobalt Digital to the Rio Grande Valley in an effort to make local businesses competitive and to introduce them to entirely new audiences and markets.

With a remarkably talented team of phenomenal web designers, savvy SEO specialists, social media virtuosos, captivating content creators, daring data analysts, and PPC experts, helmed by the powerhouse team that is Moe and Stephanie, Cobalt Digital Marketing is set to break new ground in 2019.

The standard that Cobalt has set in local digital marketing services been realized through the effort and commitment of a team that knows how to hustle. Every day we fight to make sure our clients are breaking new records themselves and we do anything and everything we can to meet or, better yet, exceed their expectations.

About the Award Program

This annual Awards Program sets out to recognize the accomplishments of local businesses throughout a given region. Companies are chosen based on their competitive advantages, long-term value, success in their local community and business category, customer service, and contributions to the local economy and community.

The Award Program organization gather data from local business owners, trade groups, professional associations, and other business advertising and marketing groups to determine which exceptional companies are providing outstanding business services.

Eager to find out how the award-winning team at Cobalt Digital Marketing can help you meet your 2019 goals?

 

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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This One Mistake May Keep Your Customers From Finding You Online

Posted on Thursday, January 3rd, 2019 at 3:13 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]You can do everything perfectly. Your on-page search engine optimization can be on point; your website can load quickly and offer an excellent design; your content can be helpful and engaging.

But in the end, that may still not be enough.

Even if your website scores high on most of the 200 factors that affect your Google ranking, its still going to have issues placing high on that search engine result page if your URL is overly complex. That’s why you need the guidance of experienced digital marketers to not only get your website on to Google’s SERP but to also make sure it ranks high as well.

Today, we’re going to analyze why overly complex or hard-to-understand URLs may not even place in Google’s SERP, and what we can do to circumvent that.

What’s Happening with URLs and Google?

In a recent chain of tweets, John Mueller, Google’s Webmaster Trends Analyst, was asked a question regarding recent difficulties certain websites were facing, included having their products removed from Google’s search index.

Google’s webmaster stated that, sometimes, hard-to-understand or overly complex URLs are to blame for the removal of those pages from the index. More accurately, he stated that “many URLs leading to the same content, making our systems assume that part of the URL is irrelevant,” was the problem.

In this particular case, an e-commerce website lost over 50,000 pages, as its URL structure had caused Google to removed these pages from its search index.

What Can Be Done to Protect Your Website?

Google has provided some insight on how you can ensure your site’s URLs aren’t bloated with irrelevant or invalid parameters:

1. Don’t Be Afraid to Use Punctuation in Your URLs – Using a well-placed hyphen in between keywords in your URL is always more useful than just typing them out altogether.

2. Avoid Using Session IDs – Session IDs are known for their duplication, generating a ton of URLs. Always use cookies instead.

3. Trim Off the Fat – Simply put, have a webmaster trim out the excess from your URLs. Have them target irrelevant or unnecessary parameters.

4. Check For Broken Relative Links – Broken relative links can lead to infinite spaces because of repeated path elements. Have an expert eye take a look.

5. Add a “Nofollow” Attribute to Links – A dynamically generated calendar may create links to future events — or even previous ones — where there are no restrictions to start or end dates. A nofollow attribute tells search engines not to follow any other links on that page. In the context of infinite calendars, a attribute will tell a search engine not to follow links to dynamically created future calendar pages.

6. Make Good Use of Your robots.txt File – Use your robots.txt file to block Googlebots from accessing URLs of concern. Consider blocking dynamic URLs that generate search results or URLs that create infinite spaces (like a calendar). With the use of regular expressions, your robots.txt file will enable you to block a multitude of problematic URLs.

Are your URLs structured right? Do you need help bringing pages back to life? Look no further than Cobalt Digital Marketing.

Believe us, we know how scary it would be to realize that all of your hard work was removed from Google’s search index because of a URL. Enlisting the aid of an experienced digital marketing agency – like Cobalt Digital Marketing – not only gives you the quickest return on your investment, it leaves your business’ online presence in good hands through our tried and true Cobalt Formulaᵀᴹ.

Contact us today at (866) 224-5705 to get started on your 2019 digital marketing journey.
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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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