Google Adds New Options to Google My Business Just in Time for the Holiday Season

Google Adds New Options to Google My Business Just in Time for the Holiday Season

Posted on Monday, November 26th, 2018 at 3:48 pm    

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Not long ago, we analyzed some changes that occurred to Google My Business.

Now the search engine giant is once again causing waves by adding – and improving on – new features to the platform. Of course, part of what makes our Cobalt Formulaᵀᴹ so effective is how extensively our Cobalt Digital Marketing catalysts comb the Internet for any bit of information that will get our clients those crucial holiday leads.

This time, we are turning our gaze to these changes to Google My Business and analyzing how they can positively affect your business.

What is Google My Business?

Just as a refresher, Google My Business (GMB) is an app developed by Google that helps businesses improve website user experiences when they do a local search. For example in GMB’s Q&A, customers are allowed the opportunity to ask questions about a particular business via their profile.

It even allows business owners to pin frequently asked questions along with the top answers. This is extremely convenient for potential clients and has numerous benefits for business owners as well.

For instance, if your hours of operation will be changing during the holiday season, GMB allows you to plug in the updated hours directly to your business profile, informing customers that are performing a quick Google search.

Other key features are being implemented to will make the life of a business owner just a bit easier.

What Was Recently Added?

This time around GMB has done it again, streamlining the updating process for Business Profiles on Google and managing what search engine users see when they look up your business online.

Yet, the most game-changing update occurred to a feature that has been around for a while.

Google Posts was released last year as Google’s answer to social media searches because more business search activity was being conducted through Facebook than through Google search. With Google Posts, organizations were granted the ability to create a brief update which would then be listed in Google searches.

Now, Google Posts is becoming a hot item to use in your 2018 digital marketing arsenal because, with a press of a new Post button in the app, you can upload photos and create enticing offers or other types of events and upload them to your Business Profile. Let’s not forget that you can also still manage and upload new business information on Google from the Profile tab – it’ll even update across Search and Maps.

Not only was Google Posts improved upon, but a new “Customers” tab has also been added as well.

This nifty little tab allows you to respond to customer reviews, post current offers to entice clients, and, in time, will also allow you to respond in real time from your own device. The notifications system will also inform you when a new customer connects with your business.

The last major addition that was implemented in the recent update: how people connect with your business. This presentation improvement to the home screen is a digital marketer’s dream, giving crucial data and insights—relevant metrics and statistics presented in a Google Analytics style—of where these connections are coming from.

From there, you can tailor a masterful campaign to further attract clients through that medium or improve on another that may not be performing at an optimal state.

As Google works to make your life as a business owner easier, our Cobalt Formulaᵀᴹ continues to create big returns for our clients’ investment.

Digital marketing is blowing traditional forms of advertising out of the water, and with Cobalt Digital Marketing and our Cobalt Formulaᵀᴹ, you get for what you pay for: experienced digital marketers that have a proven track record of creating big returns that their clients can truly appreciate.

 

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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The Rolling Wave: Multicultural and Multilingual Marketing

Posted on Friday, November 9th, 2018 at 6:55 pm    

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The market is changing, and diversity is not only shaping the United States, but the world as we know it. It’s no surprise that America is more racially, ethnically, and culturally diverse than in the past. All indicators show that this diversity will continue to expand into the upcoming years, and that by 2055, the U.S. will not have a single racial or ethnic majority.

But there really is no need to wait. The future is now.

Multiculturalism and multilingualism are certainly alive and kicking. Businesses, organizations – and certainly political leaders – have begun to understand the value and potential of multiculturalism and how it can play into increasing their market share. This is especially true across major cities and certain states in America such as California, Texas, New York, Florida, Nevada, and Georgia, amongst others.

It has become abundantly clear that brands need to pay close attention to the multiculturalism and multilingualism that has begun to change the makeup of this country.

Naturally, your digital marketing experts at Cobalt Digital Marketing have our fingers on the pulse of the industry, and we’ve done our fair share of multicultural and multilingual marketing to reach these emerging markets.

Stats to Consider

It feels as if every year, important demographic milestones are being met. The upcoming years and decades are set to be no different. Some interesting stats delivered by the United States Census Bureau show that:

  • The two or more races population is projected to be the fastest growing over the next several decades.
  • Asians and Hispanics will account for the 2nd and 3rd fastest growing minority populations.
  • The Hispanic or Latino population will jump to 30% by 2050.
  • The Asian American population will rise to 7.8% by 2050.

In terms of actual numbers, the Pew Research Center found that in 2017, population estimates landed at:

  • White – 197,959,872
  • Hispanic – 58,603,060
  • Black – 40,573,936
  • Asian – 18, 262, 549

Just as important as ethnic and cultural diversity in America are the varieties of languages that are being spoken. Statistics from a Census Bureau study released in 2015 show that:

  • English-only speakers 5 years and over stood a 291,484,482
  • The number of speakers who spoke a language other than English at home stood at 60,361,574
  • Spanish speakers stood at 37,458,624
  • Speakers of Asian and Pacific Island languages stood at 9,539,099
  • Chinese speakers population was 2,896,766
  • Vietnamese speakers accounted for 1,399,936 speakers
  • Tagalog speakers stood at 1,613,346

Of course, these demographics only touch ever so lightly on the cultural pinnings of the changing American population. Generational differences, regional preferences, cultural backgrounds and traditions, as well as a slew of other factors, must be taken into consideration to really benefit from multicultural marketing.

The Importance of Multicultural Marketing

Just as the marketing industry has seen huge shifts as a result of the digital age, multiculturalism in America is absolutely changing the way commercial and informative content is being disseminated. Language and culture truly matter to your audience and accurately curating your message for various populations is essential to having an impactful multicultural campaign.

From businesses wanting to reach more potential customers to organizations and politicians seeking to build their brand among new groups, multicultural (and multilingual) marketing is a must.

Not convinced? Consider the following:

  • Multicultural consumers are the largest and fastest growing segment in the United States.
  • U.S. multicultural buying power increased to $3.4 trillion in 2014. This was a 405 percent increase from 1990.
  • 2017 estimates from the U.S. Census Bureau have the minority population at 41.5 percent.
  • The millennial population is over 75 million and is 44 percent minority.
  • Millennials – again considering the multicultural demographic of this generation – have a $200 billion spending power.
  • In 2018, millennials reached more spending power than any other generation.
  • Millennials have attained higher levels of education which is tied to higher future earnings.
  • Millennials are the most actively engaged across social media platforms.
  • Census projections show that for youth under 18 years old, minorities will become the majority by 2020.
  • It’s estimated that minorities will become the majority by 2045.
  • The United States has the SECOND largest Spanish-speaking population in the world.
  • Costs associated with multicultural media are lower than those in the general market media meaning your marketing campaigns are much more cost effective.

While a quick glimpse of these statistics may be an over-simplification of the potential of multicultural marketing, they nonetheless provide meaningful insight into a promising market that small businesses to Fortune 500 companies can benefit from.

But multicultural and multilingual marketing offers much more than commercial value. Reaching this diverse demographic can have huge social and political implications for organizations and politicians alike.

Reaching Out to the Changing Face of America

The 2018 midterm elections were the perfect example of this shift in American culture. While elections were fiercely competitive, there’s no denying that voter participation – including that of cultural and ethnic minorities – was historic, reaching levels that had not been seen in decades.

While preliminary exit poll results are still being confirmed, results show an increased turnout of nonwhite voters, with this demographic representing 29 percent of national voters; a record that broke the 2014 record of 25 percent. This midterm election cycle also saw Hispanic voter turnout reach a new high at 12 percent, surpassing the 8 percent high of previous years.

In Texas, nonwhites accounted for 41 percent of Texas voters, including 24 percent Latinos.

It wasn’t just about minorities voting either, a meaningful number of racial and ethnic minorities also participated in the election as candidates. Another interesting fact was the number of new women who were elected to Congress this year, with more than 100 winning seats in the House of Representatives, breaking a previous record. These women were exceedingly diverse and included African Americans, Latinas, Native Americans, immigrants, Muslims, and many others from unique backgrounds.

Still, there is plenty of opportunity for organizations and politicians looking to engage with this growing market. For instance, the noted that there were 29 million Hispanics who were eligible to vote in this year’s midterm elections. This number is up 4 million from 2014.

Despite these growing numbers, however, Hispanic voter turnout has always been significantly lower than other demographics and voter turnout rate for midterms elections has declined since 2006. This lower voter turnout is a result of especially low rates for Latinos ages 18 to 35. Only 16 percent of this group voted in 2014.

While these numbers are certainly nothing to applaud, they do represent a potential, that when effectively motivated, can change the face of politics and legislation in this country.

Cobalt Digital Marketing: Multicultural & Bilingual Marketing

As digital marketing experts based in Texas, our experience has included a broad range of clients who were in need of multicultural marketing services. These projects include:

Current Projects

  • Political campaigns for state and local politicians – Social content creation and curation, website content creation, PPC ad campaign creation.
  • El Grande Group – Multilingual site, bilingual social content creation and curation, bilingual website content creation, bilingual PPC ad campaign creation.
  • J. Gonzalez Injury Attorneys – Bilingual site, bilingual social content creation and curation, bilingual website content creation, bilingual PPC ad campaign creation.
  • Project DOC – Bilingual social content creation and curation, bilingual website content creation.
  • Ramos James Law, PLLC – Bilingual site, bilingual social content creation and curation, and bilingual website content creation.
  • Santa Cruz Properties – Bilingual site, bilingual social content creation and curation, and bilingual website content creation.
  • Schools Vote – Site and content creation.
  • Tony Roma’s (Laredo, TX) – Bilingual social content creation and curation

Previous Projects

  • Martinez Law Firm – Bilingual site, bilingual social content creation and curation, and bilingual website content creation.

Cobalt Digital Marketing: Specializing in Multicultural Consumers.

We are an innovation-driven digital marketing company interested in helping companies grow their brands to reach all populations in this country and throughout the world. Through our Cobalt Formula™, we are able to deliver a wide variety of services to help you compete in today’s changing market.

 

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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Overcoming the Scary Parts of Google Ranking with the Cobalt Formulaᵀᴹ

Posted on Thursday, November 1st, 2018 at 3:42 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Want to know what spooks a digital marketer more than low conversion rates? When their Google rankings tank and they don’t know why.

It can happen to business owners and digital marketers alike if they aren’t keeping up with all the changes that occur over the course of a few months or even a few weeks. One little tweak to Google’s algorithm can send your website down in rank, taking your money-earning opportunities along with it.

But you don’t have to worry about that when you subscribe to our Cobalt Formulaᵀᴹ. At Cobalt Digital Marketing, you have dedicated catalysts at the ready, anticipating Google changes and preparing your website to weather the storm.

But what does that mean for you as a business owner? Glad you asked…

Google Updates ALL. THE. TIME.

One of the great things about Google’s search engine is how it stays innovative and fresh on a daily basis. That’s because the Google search algorithm is updated between 500 to 600 times a year. If you do the math, that comes out to approximately once or twice a day.

While this may seem a bit excessive, it is what keeps the search engine above the rest.

Now, consider this. If your marketing team has limited knowledge of what these changes mean, lack the tools necessary to monitor fluctuations in website traffic, or don’t have the skills to make the appropriate changes (or even all three), your revenue-generating opportunities will dry up like an ancient mummy in some forgotten tomb in Egypt.

That’s why you need the Cobalt Formulaᵀᴹ. A meaningful portion of our formula involves anticipation and adaptation.

Our catalysts anticipate the change to minimize impacts on our clients’ websites and digital marketing plan by employing research day in and day out.

Once we are confident that changes are coming by confirming and reconfirming with our monitoring tools, we draft a solid plan to ensure that our clients not only maintain a first page ranking stay but also benefit from improved ranking.

And one of the many ways we do that is through SEO.

Spooky Isn’t the ‘S’ in SEO

Aside from monitoring and adapting to Google changes in algorithm and ranking, another component of our Cobalt Formulaᵀᴹ is reflected through our search engine optimization (SEO) services.

Briefly, and roughly, speaking, SEO is a practice that considers (and employs) many search engine ranking factors in an effort to keep a website visible, i.e. keeping your website on the front page of the search engine results page where the majority of users will look. With Google, that is over 200 factors.

Part of what makes Cobalt Digital Marketing effective is how we can shift our SEO strategy on a moment’s notice in order to maximize potential revenue streams for our clients, despite the many factors to consider.

What’s Going On Right Now with Google Algorithm?

The metaphorical “Google waters” have been churning a bit as of recent, showing upward and downward fluctuations over the past few weeks. While most of the automated tools aren’t showing much to be concerned about, many of the digital marketing, webmastering, and IT communities are acting as if they have seen a ghost.

Webmasters have claimed that the traffic to their website has decreased from anywhere between 50 to 90 percent. While this should alarm many in our industry, we remain unfazed.

A lot of the speculation that is going on in the rumor mill is that these changes have occurred to websites that either over-optimized and/or employed the use of black hat SEO. These strategies usually go against search engine terms of service because they try, in some fashion, to “game the system.”

Of course, this is all just conjecture at this point as Google has yet to confirm anything regarding the activity, but as always, we are watching.

Google is always changing. Enlist the aid of the digital marketing experts at Cobalt Digital Marketing to tame the beast.

Our Cobalt Formulaᵀᴹ is not just some sort of witch’s brew. It is a tried and true formula that we here at Cobalt Digital Marketing have crafted over the years to develop the best search optimization practices, social marketing strategies, digital ad campaigns, content creation – you name it.

Google constantly changes, and in order to be the best, you have to adapt and evolve. Contact us at (866) 224-5705 for more information on how our Cobalt Formulaᵀᴹ can better help your business today.
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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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