Happy Birthday, Google! 20 Years of Bringing the World Together

Happy Birthday, Google! 20 Years of Bringing the World Together

Posted on Thursday, September 27th, 2018 at 2:49 pm    

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Google is so much more than a search engine. In many ways, it’s more than the sum total of all its parts. It’s more than an algorithm. More than the 60,000 employees working in 50 different countries around the globe.

Google is a unifier. Dare we say, the unifier.

Google has brought together billions of people. It’s brought together the cumulative knowledge of the entire world. It’s brought the world closer together. Allowing us to share our wisdom, our experiences, our expertise – our lives.

For all the search engine giant has done, and is yet to do, the team at Cobalt Digital Marketing would like to wish Google, Happy 20th Birthday! (Maybe next year we can take Google out for some drinks when it turns 21.)

It all started just 20 short years ago at Stanford University…

The story of Google’s founding reads like a tale of fate. Co-founders, Larry Page and Sergey Brin, met at Stanford University in 1995 under the most fortunate of circumstances. Larry was considering attending grad school at the prestigious university and Sergey, a student at the time, was his tour guide on the campus.

The two would eventually partner and go on to build the foundation of Google in their dorm rooms. After a few years of organizing “the world’s information and mak[ing] it universally accessible and useful,” the two caught their first break and received a $100,000 investment from Sun co-founder, Andy Bechtolsheim, in 1998.

Google Inc. was officially born that year and the company moved to a garage in suburban Menlo Park, California.

20 years later and Google is now the biggest search engine in the world, accounting for 83% of global searches, taking in 2.3 million searches every minute, and over 3.5 billion searches a day.

And we really do believe the best is yet to come.

The Next Chapter

Google’s VP of Search, Ben Gomes, recently wrote a blog highlighting the future of Google Search, and it looks like some major shifts are bound to change the Internet once again.

Gomes noted three fundamental changes that are going to occur in the next chapter of Search, including:

It appears that Google feed, now rebranded as Discover, will tailor content based on a user’s interests.

Mobile users will also have more access to visual stories.

Google is also developing initiatives that better serve communities including helping users in crisis find the resources they need to find safety, as well as enhancing their job-search tools and training for underserved populations.

As Platforms Shift, Cobalt Digital Evolves

As digital marketers, we completely understand the pivotal role Google plays in our industry and in the world of business. Suffice to say, digital marketing wouldn’t be the same without Google, and we here at Cobalt Digital have made it our responsibility to stay on top of all algorithmic changes and all things Google.

In fact, as Google Partners, we know firsthand the importance of effectively evolving with Google for:

  • Building your brand and visibility: Google generates 63.5% of all core search queries in the United States and 93% market share for mobile searches. That’s millions of people that Google can help to put you in front of.
  • Improving your SEO efforts: SEO affects your indexing, which is when search engines collect, analyze, and store your data so that it can pull up accurate information at a rapid pace. Your SEO strategy plays directly into Google’s ability to rank you properly amongst competitors, and as on the number one search engine in the world, you want Google to rank you high.
  • Enhancing your website’s (and business’s) authority and credibility: Google loves trusted sources and quality content. When your content strategy is on par, your authority with Google improves, and so do your rankings.
  • Reaching your target audience: Google Analytics provides meaningful data points about your website, PPC ads, site visitors, and so much more. With this information, you can develop a better digital marketing strategy to turn visitors into conversions – and it all starts with Google Analytics.

Over the last 20 years, we have witnessed Google shift and grow from a simple startup into the search engine juggernaut that it is today. In many ways, the company has mimicked the unprecedented growth and expansion of the Internet itself.

At Cobalt Digital Marketing, we understand that these constant changes are essential to growth and success. That’s why our catalysts are dedicated to adapting to the ever-evolving world of search and digital marketing.

We know that keeping up with the times actually means planning ahead and strategizing as best possible for the unknown. We are a team of pioneers willing to charge into the uncharted depths of digital marketing and bring back valuable lessons to help you grow your business.

Here’s to another successful 20 years, Google! Cobalt Digital Marketing is ready to take the long journey with you.

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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Google Data Studio is Fresh Out of Beta

Posted on Monday, September 24th, 2018 at 7:28 pm    

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Two years ago, Google revolutionized the data visualization game when their free platform, Google Data Studio, went into beta. Now, after quite a few tweaks and adjustments, the platform is now “generally available.

And with it comes plenty of ways that digital marketers, much like our catalysts at Cobalt Digital Marketing, can take advantage of gauging the effectiveness of their ad, social, or content marketing campaigns, giving you clear insight to what methods are succeeding and what others need improvement.

About Google Data Studio

Google Data Studios really shines in how it improves the user experience for visualizing, interacting and exploring data. Since 2016, the platform has been updated numerous times—especially between January and September 2018.

This innovative platform has become a big part of Google Marketing Platform (GMP), giving users easy access to data from Google Analytics, Google Ads, YouTube Analytics, Google Sheets, Google BigQuery, and more than 500 more data sources.

Users have the ability to combine data from multiple sources into a singular report, chart or table with data blending. It is also worth noting that with Data Studio, employees not only have the ability to share reports with each other, but they can also work on them in tandem, whether they are across the table or in another country.

What This Means For Your Bottom Line

Data Studio helps digital marketers draft more detailed reports that can be distributed to other members on the digital marketing team, speeding up the data collection and compilation process.

When compiled, Data Studio’s dashboard shows easy-to-read reports that can be used to better understand:

  1. User Experiences – By simply connecting your Google Analytics account to Data Studio, a dashboard is generated showcasing key areas that affect user experiences.
  2. Social Media Performances – A content analysis template can give you an easy read of a certain social media platform. With the ability to view key performances, like your top 5 most engaging posts, tailoring your social media marketing campaign has never been easier.
  3. Blog Content Performance – A single page report can help you understand which blog pieces and/or authors are making the biggest positive impact on your visitors. This is also accessible through a connection between Google Analytics and Data Studio.
  4. Online Advertising Performance – Data Studio can even be used to monitor your online advertising efforts in AdWords, Facebook, Twitter, or even Bing.

But don’t believe that all the benefits that Data Studio provides solely belong to digital marketers. These benefits cascade down into your business, giving you an incredible edge to remain competitive in today’s thriving digital market.

Faster data compilation means quicker reports on which aspects of your digital marketing campaign are working and which aren’t. Pinpointing problematic areas before they get out of hand—like an ad that isn’t generating a proper click-through rate because of ineffective copy—early can help correct them to maximize revenue-building potential.

More importantly, Google Data Studio can help you as a business owner make those critical business decisions with real-time, accurate data over multiple modules with less stress. That, in itself, makes it all worthwhile.

Don’t miss out on all the benefits that Google Data Studio can provide when coupled with an experienced digital marketing agency like Cobalt Digital Marketing.

At Cobalt Digital Marketing, we work hard to compile relevant data in order to make the best decisions when it comes to your digital marketing campaigns.

 

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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Facebook’s New Video Creation Tools Are Just in Time for the Holiday Season

Posted on Thursday, September 6th, 2018 at 7:45 pm    

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At Cobalt Digital Marketing, there are three things that we wholeheartedly believe:

  1. SEO is ever-changing and businesses need to change their digital marketing strategies as needed to succeed.
  2. Creating video ads for social media marketing isn’t easy.
  3. The ending of Inception wasn’t a dream.

While we’re still debating Inception, Facebook is challenging our second belief with their new video creation tools that rolled out recently. These interesting new tools are geared towards making mobile-first video ads a more streamlined process.

The Skinny On Facebook’s New Video Creation Tools

Facebook had been teasing for a while that they had plans to roll out some new video creation tools. Those tools made their debut to eager advertisers this July. What could possibly encourage Facebook to provide such helpful tools, despite all the recent changes the company has implemented?

We’ll give you a hint: it’s two words and 11 letters.

Mobile-first!

Over the past few years—and especially throughout 2018—recommendations from all the heavy hitters in the SEO industry are hammering this one point home: Optimize your website and digital marketing plan for mobile devices!

It comes as no surprise that mobile shopping and searches are quickly becoming popular, and many experts agree that if you aren’t optimizing your digital marketing plan to cater to these new types of visitors, you’re essentially throwing a lot of money away.

These new tools have, thankfully, been rolled out right before the holiday shopping season which starts…now. Nearly 50% of consumers are going to start their holiday shopping before October even kicks in and these tools can be used to capture the market’s attention, especially those on mobile.

Get visual. Inspire. Get customers to your e-commerce site or brick-and-mortar shop.

So What Kind of Tools Are We Talking About Here?

Here is what you can expect when working with these new tools:

The Video Creation Kit

This kit helps advertisers create mobile-optimized video ads with existing images and text. This grants the advertiser the ability to create these videos framed at a 1:1 for feeds and 9:16 for stories published on Facebook and Instagram.

This kit also includes four different types of templates under its Publishing Tools that can found in a business or brand’s Facebook Page. They can be used to:

  • Promote and/or sell a product—or multiple products—during an allotted 6 seconds.
  • Feature product benefits during an allotted 15 seconds.
  • Encourage product discovery during an allotted 15 seconds.

The Video Cropping Tool

As the name would suggest, this tool helps advertisers crop videos to align with Facebook’s recommended aspect ratios such as:

  • 1:1 and 4:5 for feed
  • 16:9 for in-stream
  • 9:16 for stories

The Animate Option

This option helps advertisers create a video from a still image automatically. This option shines when making a static, or unchanging, ad or company logos. The animate option is accessible in the same location where you would normally boost your posts. Advertisers can use the automated version or customize another one if they would like.

What Kind of Impact Will These Tools Have?

According to a blog post published by Facebook, it was found that “mobile-first creative has a 27 percent higher likelihood of driving brand lift and 23 percent higher likelihood of driving message association compared to video ads that are not optimized for mobile.”

To add a little context to the above statement, according to Google, brand lift is a “measurement of the direct impact your YouTube ads are having on perceptions and behaviors throughout the consumer journey.” While we are talking about Facebook and not YouTube here, the notion is still the same.

Brand lift gives you better insight into how your video ad content is impacting meaningful metrics—like watch time, views, likes, shares, and comments—and other key areas like brand awareness, brand interest, purchase intent, and favorability to name a few. With these metrics provided in near-real time, making adjustments to improve your video ad is made easier.

In short, Facebook’s new video creation tools can help you become more recognizable to potential customers that use mobile devices while giving you insight on what works and what doesn’t in near-real time.

With these new tools at our disposal, your expert digital marketing catalysts at Cobalt Digital Marketing can help you make this holiday season one for the books.

There is no doubt that these new tools can help you initiate a better social media campaign through Facebook, but advertising on social media isn’t a “set it and forget it” kind of practice. You need to be able to keep up with industry news and changes, and you need to be able to adapt. What works one day may not work the next, and that can be overwhelming to keep up with, especially when you are running your own business.

Luckily, our job is to ensure that your business’ earning potential is maximized through the power of digital marketing. And no one does that better than the catalysts at Cobalt Digital Marketing.

 

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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