8 Reasons This Is The Formula To Get Holiday Sales

8 Reasons This Is The Formula To Get Holiday Sales

Posted on Friday, August 17th, 2018 at 10:54 pm    

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Yes, it’s still August. But forward-thinking retailers (restaurateurs, hoteliers, and others) are already prepping for the upcoming holiday season.

With holiday retail spending expected to increase by 4.5% and e-commerce sales forecasted to grow by 15.3%, according to the National Retail Federation, all retail sales (both online and in-store) are projected to reach over $690 billion for the 2018 holiday season. That’s a lot of potential customers that you would be missing out on if you haven’t effectively capitalized on your digital marketing and online presence.

But perhaps even more important than simply having a digital marketing strategy, is having the right digital marketing strategy. At Cobalt Digital Marketing, we’ve seen our share of businesses dump thousands of dollars into agencies that didn’t have the slightest understanding of how to truly optimize their campaigns. That means wasted money and time.

If your digital marketing team isn’t effectively utilizing SEO strategies, off-site and on-site optimization techniques, content campaigns, PPC ads, social media campaigns, analytics, and A/B testing new tactics as platforms evolve, then….they aren’t doing their job very well.

In order to reap the biggest benefits from your marketing investment, you’ll need all these various components working together like one big, great machine.

Our experience has shown that an integrated digital marketing program consistently brings better results. Implementing this type of strategy now will ensure your digital presence is optimized to bring in more holiday sales. It’s time to get serious about your digital marketing.

Here’s how we can help.

1. We’ll get you found.

The digital world is perfect for consumers. It offers convenience, experience, and quality; attributes that play especially well to the hectic holiday season. When you are able to offer these features through your website and digital presence, you stand a great chance of drawing in potential clients.

And that’s where we step in. We utilize the most advanced SEO techniques to get you prime real estate on Google search results. Why Google?

Well, Google is the largest search engine in the world, accounting for 77% of market share (and growing). That means the vast majority of web users are searching for products and services through Google.

Plus, our talented SEO team knows how to take full advantage of local search engine optimization techniques to ensure local customers are able to find you easily, as well as mobile device users. With more than three-quarters of Americans owning a smartphone and using their mobile device for searching, shopping, social media and more, it is vital to your business to have these features in place.

[bctt tweet=”96% of people in America have made an online purchase in their life” username=””]

2. We can help you build your brand through content.

Did you know that Millennials and Gen X customers are twice as likely to be influenced by advertising in comparison to their older counterparts? That’s why building a brand is so essential to engaging with your target audience. Consumers and potential clients want to know that the brands they are purchasing from stand for something. They want a brand that is real and values their business.

We can create highly informative, engaging, and interesting digital content that will grow your company’s digital presence and brand. From attention-grabbing videos to dynamic blogs and articles, as well as captivating social media posts, we’ll get the right message in front of the right people.

Through analytics, we’ll make sure your clients have a personalized shopping experience that meets their expectations while providing targeted deals that will convert viewers into customers.

3. We’ll take back your business reputation.

It can be a tough pill to swallow but it’s the truth. Your business has a reputation online, even if it’s not one you created. While it’s hopefully a positive reputation, the reality is that if you haven’t been in control of your online brand, then it might’ve suffered at the hands of some not-to-happy clients (or even those dreaded trolls).

Keep this in mind, almost a quarter of online shoppers are influenced by social media recommendations. If your reputation is far from perfect, your business could be suffering the consequences. Take back control.

At Cobalt, we mix together the right ingredients and strategies to maximize your social media presence across all platforms relevant to your business, whether it’s Facebook, Instagram, Twitter, LinkedIn or any other arena.

By carefully tailoring and curating content, we can improve your customers’ experience and your reputation at the same time.

Take back what is rightfully yours and develop a stronger relationship with your clients.

4. We are analytic assassins.

Digital marketing isn’t about throwing everything at the market to see what sticks (though experimentation is always a good thing).

Savvy marketers, like our catalysts at Cobalt Digital, know how to effectively use analytics in creative ways to manage and strategically update marketing campaigns in real-world time. Our team is all about innovation and adaptation, and we use analytics and the right tools to make sure we make the best decision for yourbusiness.

We use tools that allow us to track each initiative to gauge effectiveness. We track results and see where leads are coming from. We analyze which tactics are working best. This level of flexibility means you aren’t stuck with outdated and ineffective printed materials or marketing channels that aren’t getting the job done (and still eating up your financial resources).

We’re confident in our ability to kill it. That’s why we are analytic assassins.

5. Your success is our goal.

We get it. You have business goals and it’s our job to support you in reaching those milestones.

With the right digital marketing formula, we can enhance your online presence while helping to improve your conversion rates and reach those short-term or long-term business goals.

Are you looking to break into new markets? Do you want to drive traffic to your website to increase sales? Do you want to build your online reputation? Do you want to leverage your digital customer relationships to gather product insight and find enhanced customer experience opportunities?

We’ll help you define those objectives and create campaigns that hit the mark. Even though our expertise is in digital marketing, our objective is to help you improve on all aspects of your business.

6. We won’t waste your time (or your investment).

Your time and your finances matter to us. We know how much investment it takes to grow a business and we don’t want to waste any of those precious resources.

Even better, find some comfort in knowing that a digital marketing campaign can actually save you money versus going with traditional marketing channels like television, radio, and/or print. Not only that, but digital marketing generates approximately 3 times as many leads as traditional marketing.

If that isn’t enticing enough, our Google certified PPC management professionals have the experience (and credentials) to ensure that we are maximizing your investment to the highest degree possible. This professional accreditation offered by Google demonstrates our expertise with Adwords and online advertising.

When it’s all said and done, you’re looking at a bigger bang for your buck.

[bctt tweet=”Content marketing cost 62% less than traditional marketing. #content #marketing” username=””]

7. We can give you a fighting chance against larger competitors.

It’s a new day for small businesses. Digital marketing has given even the smallest mom-and-pops shop a fighting chance to grab their share of the market.

With a well-executed site and digital marketing strategy, small businesses can actually draw in more online leads than their larger competitors. We’ve seen it happen!

[bctt tweet=”6 out of 10 very small businesses have yet to establish an online presence and get a #website. #WhyWait #GetErDone ” username=””]

Keep in mind that the business world is growing and changing daily. Every day that you delay implementing an aggressive online strategy is another day you let other companies gobble up your piece of the pie.

With the holiday season on the horizon, it’s time to get the ball rolling.

8. You need a formula. We deliver.

A Cobalt Digital Marketing formula is a well-tuned solution. We integrate tactics across platforms to maximize your online presence and your return on investment. From curated social media campaigns to mesmerizing PPC ads, ambitious SEO campaigns, fascinating content, and much more, we know how to make your digital marketing generate results.

 

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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Google’s New Broad Core Algorithm Update Is Here

Posted on Tuesday, August 14th, 2018 at 8:44 pm    

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Want to know what you’ll never catch any of the catalysts at Cobalt Digital Marketing say?

“You know, it’s been a minute since Google has had any sort of update.”

Why? Because there simply is no such thing. Google is always updating something. This new one, in particular, wasn’t a major core update like Possum, but we aren’t talkin’ a small-potatoes-minor-adjustment-to-the-core-algorithm-twice-a-day kind of update, either.

Google recently announced an update that has affected local and organic rankings, and, of course, being the SEO enthusiasts that we are, we are taking a look into how this will affect the Google ranking of your business.

What was the update about?

It’s no secret that Google has been on a search engine optimization crusade of sorts, continuing to highlight websites that offer clear, easy-to-digest content that is bursting with quality and information. This update is meant to perpetuate that.

How?

Google holds websites that offer a healthy balance of expertise, authoritativeness, and trustworthiness – otherwise known to those at Google as E-A-T – in high ranking. Any site that has questionable usage of any of the above three will be smitten by the righteous hand of an angry search engine.

That’s not all, though. Google is also focusing its gaze on websites coined by the digital marketing industry as “Your Money or Your Life.” But more on that later.

[bctt tweet=”@Google recent #update embraces expertise, authoritativeness, and trustworthiness. Make sure your website makes the cut. #CobaltDigitalMarketing” username=””]

How will Google issue out these changes?

How exactly Google intends to make this happen, however, is still left to speculation. While some tweets by Google offer something to soothe our curiosities, specific details have not been released.

Most of what we have to go by is to just “continue making great content,” but even that isn’t truly defined by Google. This can prove to be a bit of head scratcher as what works in one particular niche or industry won’t in another. What Google recommends, however, is that we stick to their Search Quality Guidelines.

SEO experts are analyzing this update’s effects on multi-location businesses, as in rare occasions, reports have shown a slight dip in rankings.

E-A-T? Your Money or Your Life? What Does This All Mean?

Let’s analyze what exactly these two terms mean. First, we’ll start with E-A-T.

As stated above, E-A-T stands for “expertise, authoritativeness, and trustworthiness.” These three parameters are defined in Google’s Search Quality Guidelines mentioned above. To paraphrase what the guidelines suggest, E-A-T is a method that Google uses to prevent a negative impact on people’s lives.

So that means…?

Well, what a lot of SEO experts are noticing is that the majority of websites that were affected by this change were websites that offered content pertaining to health, future happiness, safety, and financial stability. Since expertise, authoritativeness, and trustworthiness are all necessary to write this kind of content, these kind of websites are often categorized as “Your Money or Your Life” (YMYL).

YMYL sites actually affect readers significantly, and because they do, Google wants to make sure that the content they are offering meets those three parameters, ensuring that readers are digesting content that won’t, essentially, ruin their lives.

In theory, if a website is selling a product and the site’s content offers little value and info on how the product actually works, Google will find out and make ranking adjustments accordingly. The same goes if the content wasn’t the best in its industry or if the product was sold under false pretenses.

In essence, if you have a low expertise, authoritativeness, or trustworthiness in your business website content, you’re going to lose rank.

[bctt tweet=”Improve how #Google sees your expertise, authoritativeness, and trustworthiness by clearly stating it out on your website. #ItsNotBragging #MaybeALittle” username=””]

I did lose ranking. How can I fix it?

If your site is considered a YMYL website, and you saw your rankings drop, it would be in your best interest to:

  1. Help Google Clearly Understand Your E-A-T – This means fully fleshing out your “About” page,  as well as explaining how and why you are an expert in the particular niche your business is in. This would be a good time to mention your years of experience, any accolades or awards won, and press recognition received.
  2. Show Off Your Writers – If you really want to dive deep into improving your E-A-T, include the names of your writers in your articles. Don’t forget to link to an author biography that showcases their expertise and so forth.
  3. Improve Your Business Reputation and That of Your Writers – Foster as many user reviews as you can, get as many testimonials listed on your site, and help get your writers published in authoritative places outside of your website to help build their credibility (and as well as yours).
  4. Take an Honest Look at Your Product – Look at the low products reviews you have and take what feedback your customers have to heart. Products that could be considered sketchy can bring down your rank, and if it is due to a simple miscommunication, analyzing the bad reviews can help you rectify it.
  5. Build Up Your Product E-A-T – Just like you would for your website, you can do the same to improve E-A-T for your products. Gather as many reviews and testimonies for your products as you can, and get some talk going on about how good it is.

Still worried about how this update will affect your business. Let the content catalysts at Cobalt Digital Marketing E-A-T away all of your worries.

If you’re new to our blog and would like to check out our custom Cobalt Formula™s, or gather any other information about who we are and what we do, don’t hesitate to contact us today at (866) 224-5705.
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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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Building a Brand is Important to Your Google Ranking

Posted on Friday, August 3rd, 2018 at 11:01 pm    

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Let’s face it. There is all sorts of false information circulating the web and it’s making it harder for content creators. Kind of makes you wish that there was a better way to build visitor confidence in your business website.

Actually, we digital marketers know there is.

Our catalysts at Cobalt Digital Marketing have a solid understanding of how to restore visitor confidence in your products, services, and website. And it all starts with building up your brand.

[bctt tweet=”As per Harvard Business Review, 64% of consumers claim that shared values are the primary reason they have relationships with a brand. #StandByYourBrand #CobaltDigitalMarketing” username=””]

What Does “Building Up Your Brand” Mean?

Branding is anything that helps potential customers recognize your company. Branding often includes:

  • Your company name
  • Your company logo
  • Particular color schemes (e.g. the red and white of a Coca-Cola can)
  • Your branding style or message (i.e. word choice, company voice, language used in advertising)
  • How you advertise (e.g. TV, radio, digital, social media, content marketing, etc.)
  • Any slogans your business has (e.g. McDonald’s “I’m Lovin’ It.”)
  • Any particular fonts (e.g. Coca-Cola’s font)

The truth is, any company can have all of these and still be unsuccessful at converting leads into paying customers. You won’t get far if you aren’t consistent.

Consistency helps regular, everyday people—potential customers—recognize your company as they see it now. Customers demand honesty from businesses. Your content can be packed with a lot of valuable information. Your company can even bend itself backward to provide A+ customer care, but if your customers don’t see you in a good light light, then branding (or rebranding in some cases) will have to become a priority in order for your business to thrive.

So What Does Branding Have To Do With Google Rankings?

The Internet is saturated with information, both good and bad. If your business isn’t a recognized source of trustworthy content, products, or services, you’re going to get buried in Google’s rankings.

If you really want your business to not only survive but thrive, working on your digital marketing brand should be your top priority. Why?

Because branding helps establish your business as a credible entity. Seriously! Think about running a search on Google to find a recipe for lasagna. Usually, one of the firsts websites (if not the first) you’ll run across is AllRecipes.

That’s because AllRecipes has worked hard to establish itself as a trusted source for culinary cuisines. Google not only selects it because the query hits all the optimized terms, but as more searchers click on AllRecipes over competitors, it relays back to Google that AllRecipes’ website is the one visitors prefer.

But still. Let’s keep things in perspective.

It’s not that branding was the defining factor for AllRecipes’ Google ranking. They still understood the importance of SEO and employed the necessary techniques to make their way to the top. But their branding did influence the visitors enough to help them get that top seed.

Branding, in a nutshell, helps build trust which, in turn, brings more traffic to your website. By building up a reputable and trustworthy brand, you are doing your part to clear out misinformation within your particular niche, industry, or market.

While building up your brand will have its challenges, it is definitely worth the hard work.

[bctt tweet=”As per Content Marketing Institute, 91% of business-to-business marketers use content marketing to promote brand awareness. #CobaltDigitalMarketing” username=””]

What Can I Do To Help Build My Brand Digitally?

Building a brand from scratch is no easy feat. It requires a lot of introspection about what your company goals are, what your brand voice will sound like—possibly even creating a style guide for your writing team—and a lot of the other aspects. But if you’re willing to put in the effort, here’s what you’ve got to do:

  1. Blog Branded Content Frequently – Blogging content once a month will only get you minimal results when it comes to creating a brand. But blogging weekly or even daily can produce some solid results. When your visitors expect that your business will deliver content regularly, they will visit your site much more frequently. As a result, they will often Google your brand to return to more of it later on. That’s why news sites that blog multiple times a day always generate a lot of brand queries.
  2. Socialize – Social media is a revolutionary tool that can really enhance your brand voice. Use Facebook and Twitter to promote your branded blog, Instagram for enticing images (especially retailers and restaurants), and YouTube for video content of your services in action.
  3. Get the Camera Rolling – Create video that is consistent with your brand voice and is related to your products and/or services. This is a great way to gain visibility and to establish your brand.
  4. A Little Public Speaking – Speaking at a conference is another way to get your brand going. Conferences can bring in an influx of people that may not be aware of your brand, and if you record your session and upload it to YouTube – or if you’re lucky enough to have gotten the attention of the local newspaper – that number can grow significantly.
  5. Create a Quality Product or Service – Quality must always be improved on, and if you adhere to this crucial rule, your brand will generate a lot more queries from Google. Why? Because word-of-mouth is still one of the best ways to advertise, and the more your products and services impress someone, the more likely they are to express their happiness about your business.

Branding is an important process to undertake if you want your business to prosper. Don’t let anyone tell you otherwise.

Brand building is just one of the many digital marketing skills we have in our arsenal.

Our Cobalt Digital Marketing catalysts have been hard at work, feverishly researching the best digital marketing practices so that your business website can attract as much traffic as possible. Building a brand is just one of many things we can do to get you the quickest return on investment possible.

 

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Our Cobalt Formula™ can help your business prosper, reach one of our catalysts today at (866) 224-5705.

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